Band-Aid has taken out the number one spot as Australia’s most trusted brand, according to the 21st annual list of Australia’s Most Trusted Brands.
The independently conducted survey via Australian Reader’s Digest has polled a cross-section of more than 3,000 people, to name the most-trusted brands across more than 70 consumer categories.
Band-Aid is Australia’s overall most trusted brand, while Vegemite is Australia’s ‘Most Iconic’ brand, the survey found.
Reader’s Digest editor-in-chief Louise Waterson said: “While COVID-19 has certainly changed the marketplace, and the way we go about being consumers, other things remain the same when it comes to our relationships with brands.
“For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promise.
“In terms of this current situation, with this pandemic, that also means getting proactive and reaching out to your customers like never before. It’s very much about maintaining a relationship with that particular individual.”
It is a climate in which brands are playing an important role in supporting customers with concerns, advising and reassuring them.
AUSTRALIA’S TOP 20 MOST TRUSTED BRANDS – ACROSS ALL CATEGORIES
1) Band-Aid 11) Weber
2) Energizer 12) Panadol
3) Dettol 13) Cancer Council Sunscreen
4) Colgate 14) Bega Cheese
5) Dyson 15) Bridgestone
6) Cadbury 16) Vegemite
7) Qantas 17) Aerogard
8) Dulux 18) Bunnings
9) Finish 19) Toyota
10) Sanitarium Weet-Bix 20) Victa
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