AZK Media Expands Outsourced CMO Capability With New Senior Hire

AZK Media Expands Outsourced CMO Capability With New Senior Hire
SHARE
THIS



B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Vanessa Mitchell (pictured), as its Director of Content and Communications.

The appointment follows a demand for the consultancy’s outsourced CMO capability, as organisations reshift marketing spend and resources, looking to move away from legacy and inefficient marketing models to find for more flexible ways of obtaining maximum value from their marketing dollar.

“The current pandemic and new remote ways of working has made more businesses rethink the value of their marketing investment, and are tapping into specialised consulting firms to support them through, and post, the pandemic,” AZK Media’s Founder and Managing Partner, Azadeh Williams, said. “Vanessa has a solid background in journalism across the technology sphere, a vision for marketing, and unique, specialised marketing strategy talent to strengthen and scale our capability to service our clients – and help them navigate the uncertain path ahead.”

A seasoned communications expert, Vanessa was a senior journalist for CMO Magazine and Content Strategist for the Marketing Services arm at IDG Australia, where she oversaw content delivery for a vast suite of B2B organisations and vendors across the Cloud, SaaS, AI, BI, martech, adtech, CX, health, and retail sectors. Prior to this Vanessa was the Editor of The Australia and New Zealand Property Journal focusing on valuation technology, and held multiple positions across a suite of top tier publications for NewsCorp. Vanessa has also had senior media advisory and PR roles, advising large multinationals, government, and NGOs.

“I’m excited to get back to a client advisory and strategy role to solve a real gap in the market where marketers and PR agencies have traditionally struggled to get solid results for clients,” Vanessa said. “It’s something I saw working both on the media side as a journalist, and client-side as a PR director. Articulating marketing messages across B2B sectors is extremely nuanced, and AZK Media’s innovative approach and strategic CMO capability is exactly what B2B organisations need to help transform and gain a competitive edge in challenging times.”

Founded in 2017 by global journalist, content marketer and media lecturer Azadeh Williams, AZK Media has grown from servicing a small suite of local clients, to over 35 global clients across Australia, US, Singapore, UK, Israel, India and Canada. In 2018, Wayne Williams joined the ranks as head of Brand, Business and Development, to further strengthen the consultancy’s brand, design and multimedia capability, while streamlining business services and delivery.

“B2B businesses are realising there are smarter ways to integrate marketing, PR, content and inbound efforts to gain a competitive advantage in these volatile times,” Wayne said. “We’re excited to have Vanessa join AZK Media as we continue helping businesses understand how they can revolutionise their B2B marketing strategy, eliminate inefficiencies and pain points – and drive more powerful results.”

 

 

Please login with linkedin to comment

AZK Media

Latest News

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]

Nielsen To Publish Global Annual Environmental, Social And Governance Report
  • Marketing

Nielsen To Publish Global Annual Environmental, Social And Governance Report

Nielsen is releasing its global annual environmental, social and governance (ESG) report to share information in six key ESG topic areas including diversity, equity and inclusion, human capital, governance, data privacy and security, environment, and communities. The report is designed to demonstrate how Nielsen does what it does with responsibly and with integrity—and how that […]

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes
  • Marketing

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data, insights and consulting company. eMarketer forecasts show digital ad spending in the U.S. will reach $270B in the U.S. by […]