B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Vanessa Mitchell (pictured), as its Director of Content and Communications.
The appointment follows a demand for the consultancy’s outsourced CMO capability, as organisations reshift marketing spend and resources, looking to move away from legacy and inefficient marketing models to find for more flexible ways of obtaining maximum value from their marketing dollar.
“The current pandemic and new remote ways of working has made more businesses rethink the value of their marketing investment, and are tapping into specialised consulting firms to support them through, and post, the pandemic,” AZK Media’s Founder and Managing Partner, Azadeh Williams, said. “Vanessa has a solid background in journalism across the technology sphere, a vision for marketing, and unique, specialised marketing strategy talent to strengthen and scale our capability to service our clients – and help them navigate the uncertain path ahead.”
A seasoned communications expert, Vanessa was a senior journalist for CMO Magazine and Content Strategist for the Marketing Services arm at IDG Australia, where she oversaw content delivery for a vast suite of B2B organisations and vendors across the Cloud, SaaS, AI, BI, martech, adtech, CX, health, and retail sectors. Prior to this Vanessa was the Editor of The Australia and New Zealand Property Journal focusing on valuation technology, and held multiple positions across a suite of top tier publications for NewsCorp. Vanessa has also had senior media advisory and PR roles, advising large multinationals, government, and NGOs.
“I’m excited to get back to a client advisory and strategy role to solve a real gap in the market where marketers and PR agencies have traditionally struggled to get solid results for clients,” Vanessa said. “It’s something I saw working both on the media side as a journalist, and client-side as a PR director. Articulating marketing messages across B2B sectors is extremely nuanced, and AZK Media’s innovative approach and strategic CMO capability is exactly what B2B organisations need to help transform and gain a competitive edge in challenging times.”
Founded in 2017 by global journalist, content marketer and media lecturer Azadeh Williams, AZK Media has grown from servicing a small suite of local clients, to over 35 global clients across Australia, US, Singapore, UK, Israel, India and Canada. In 2018, Wayne Williams joined the ranks as head of Brand, Business and Development, to further strengthen the consultancy’s brand, design and multimedia capability, while streamlining business services and delivery.
“B2B businesses are realising there are smarter ways to integrate marketing, PR, content and inbound efforts to gain a competitive advantage in these volatile times,” Wayne said. “We’re excited to have Vanessa join AZK Media as we continue helping businesses understand how they can revolutionise their B2B marketing strategy, eliminate inefficiencies and pain points – and drive more powerful results.”
Please login with linkedin to commentAZK Media
Menulog has teamed with creative agency, Poem, and social agency, Connecting Plots, to launch the ‘Menulogies’, a rebrand of its 10th annual restaurant awards. Building on the success of previous years, the awards have returned with updated categories to reflect the latest culinary and social media trends, as well as loads of glitz and glamour […]
Yahoo has announced it has promoted Julia Edwards to NSW sales director. Since joining Yahoo 18-months ago, Edwards (main photo) has been instrumental in building the commercial success of Yahoo Creative Studios (formerly RYOT Studios) in her role as head of strategic solutions. She has been behind a number of industry-first campaigns using cutting-edge technology, […]
Twitter CEO Jack Dorsey has stepped with immediate effect, replacing him, the company board unanimously appointed distinguished Chief Technology Officer (CTO) Parag Agrawal. After almost 16 years Jack Dorsey has decided it’s finally time to leave Twitter. Though, he will remain a member of the board until his term expires at the 2022 meeting of […]
ARN has announced that Bob Gallagher from Brisbane’s 97.3FM’s Robin, Terry & Bob, has resigned from the popular breakfast show. After an extraordinary 19 years of working breakfast radio hours, Gallagher will turn off his early morning mic this Friday. Gallagher said: “I leave the show in great shape and I’m looking forward to a sleep-in after so many years of early morning […]
Independent communications agency History Will Be Kind (HWBK) is taking its tech portfolio to the next level following a competitive pitch which has seen it win new client partner and leading business software provider, The Access Group. A significant global player in business software technology with a track record of impressive growth including the acquisition […]
CUB has launched a new “Woody & Cola” campaign via TBWA\Melbourne. Set to the well-known Escape (The Pina Colada Song), the campaign introduces characters ‘Woody’ and ‘Cola’, who are completely different, yet completely complimentary at the same time – much like Woodstock’s smooth oak-aged, blended Kentucky bourbon with sweet refreshing cola. Following their journey, Woody […]
Local businesses communication and payments platform, Podium, and Council of Small Businesses Organisations of Australia (COSBOA) has today announced the winners of Australia’s Most Loved Local Businesses, which includes a specialised biking store and a stigma-busting dental practice. The campaign aimed to shine the spotlight on a handful of vibrant, dynamic and innovative Australian businesses following an […]
Nine’s Snackmasters wins the night in entertainment pulling in 603,000 viewers – if you can watch this without snacking, as far as I’m concerned you are superhuman! In news, news – Seven News hit 949,000 viewers while Nine News had 872,000 viewers. Nine’s A Current Affair snagged the second entertainment spot with 696,000 viewers – Do you […]
Lorraine Jokovic (main photo) is the CEO of LOUD Communications, ACA board member and chair of ACA’s diversity and inclusion committee. Ahead of the launch of ACA’s Create Space diversity and inclusion census, Jokovic says adland often talks a good diversity and inclusion talk but its actions not words that are required… As an industry […]
Departed Triple M star Lawrence ‘Moonman’ Mooney would have lawyers salivating as he chases after a $1million-plus damages claim against his former employers. Mooney still had over a year remaining on his contract with SCA before an internal issue led to the popular personality’s abrupt departure from the airwaves. It’s believed his salary for 2021 […]
Spikes Asia talks with chief creative officer at Performance Art, Ian Mackenzie (main photo), about his Spike award winning campaign, ‘Publicly Traded’. When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring […]
Media agency members of the Media Federation of Australia (MFA) have completed the industry’s second annual DE&I survey, providing a holistic view of progress in the area of diversity, equity and inclusion. The aim of the survey – conducted in partnership with Mediai and completed by 2,203 individuals working in Australian media agencies – is […]
Ethical cosmetics chain Lush has boycotted social media over concerns it is having a negative impact on teenagers’ mental health. The cosmetics company closed down all it’s social media accounts last week, consisting of Instagram, Facebook and Snapchat. It’s a pretty big deal considering The Guardian, reported that Lush has amassed over 10 million followers […]
UnLtd and Yahoo’s inaugural Ambassador for Good program has come to a close for 2021, with the call for applications being sent out for next year. From over 80 applicants, 16 individuals from across the industry were selected into the launch initiative to use their skills and networks for good. Over the past year, the […]
Comedian and social media star, Celeste Barber has collaborated with lingerie brand Bras N Things for a relatable and wearable lingerie collection. Barber’s collaboration with Bras N Things is bright, vibrant and fun. It’s relaxed and comfortable but there is also plenty of drama and sass. Barber worked closely with the Bras N Things team […]
Global creator company Jellysmack has announced its latest Australia and New Zealand team members as the company accelerates its growth plans in the region. Last month, Jellysmack launched its popular creator program in Australia and New Zealand and prioritised the region as a key growth market within the $US100 billion creator economy. The VC-backed technology […]
Bega’s flavoured milk brand, Masters, saw the return of its iconic Western Australian event over the weekend, with locals taking to the water at Hillary’s Boat Harbour in Perth, to race watercrafts made from Masters milk cartons. The ‘Masters Milk Regatta’ this year partnered with SCA’s Mix 94.5 station – with Starcom overseeing media strategy, […]
Three dumped islanders from the Love Island Australia Villa will be joining Tinder for an exclusive in-app experience, ‘Swipe Island’, looking for another chance to find their lucky match. Between 6pm-11pm tonight, Aussie Tinder members will have the final chance to participate in the virtual ‘Swipe Island’ experience and match with ex Villa babes including […]
Nestlé Australia has announced it is switching to renewable energy, meaning Aussie favourites, KitKat, Milo, Allen’s, Uncle Toby’s and Purina will now be made at 100 per cent renewable energy-powered factories. Nestlé Australia’s announcement comes four years ahead of its original global target of 2025. The company partnered with CWP Renewables to make its first renewable power […]