AZK Media Expands Outsourced CMO Capability With New Senior Hire

AZK Media Expands Outsourced CMO Capability With New Senior Hire
SHARE
THIS



B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Vanessa Mitchell (pictured), as its Director of Content and Communications.

The appointment follows a demand for the consultancy’s outsourced CMO capability, as organisations reshift marketing spend and resources, looking to move away from legacy and inefficient marketing models to find for more flexible ways of obtaining maximum value from their marketing dollar.

“The current pandemic and new remote ways of working has made more businesses rethink the value of their marketing investment, and are tapping into specialised consulting firms to support them through, and post, the pandemic,” AZK Media’s Founder and Managing Partner, Azadeh Williams, said. “Vanessa has a solid background in journalism across the technology sphere, a vision for marketing, and unique, specialised marketing strategy talent to strengthen and scale our capability to service our clients – and help them navigate the uncertain path ahead.”

A seasoned communications expert, Vanessa was a senior journalist for CMO Magazine and Content Strategist for the Marketing Services arm at IDG Australia, where she oversaw content delivery for a vast suite of B2B organisations and vendors across the Cloud, SaaS, AI, BI, martech, adtech, CX, health, and retail sectors. Prior to this Vanessa was the Editor of The Australia and New Zealand Property Journal focusing on valuation technology, and held multiple positions across a suite of top tier publications for NewsCorp. Vanessa has also had senior media advisory and PR roles, advising large multinationals, government, and NGOs.

“I’m excited to get back to a client advisory and strategy role to solve a real gap in the market where marketers and PR agencies have traditionally struggled to get solid results for clients,” Vanessa said. “It’s something I saw working both on the media side as a journalist, and client-side as a PR director. Articulating marketing messages across B2B sectors is extremely nuanced, and AZK Media’s innovative approach and strategic CMO capability is exactly what B2B organisations need to help transform and gain a competitive edge in challenging times.”

Founded in 2017 by global journalist, content marketer and media lecturer Azadeh Williams, AZK Media has grown from servicing a small suite of local clients, to over 35 global clients across Australia, US, Singapore, UK, Israel, India and Canada. In 2018, Wayne Williams joined the ranks as head of Brand, Business and Development, to further strengthen the consultancy’s brand, design and multimedia capability, while streamlining business services and delivery.

“B2B businesses are realising there are smarter ways to integrate marketing, PR, content and inbound efforts to gain a competitive advantage in these volatile times,” Wayne said. “We’re excited to have Vanessa join AZK Media as we continue helping businesses understand how they can revolutionise their B2B marketing strategy, eliminate inefficiencies and pain points – and drive more powerful results.”

 

 

Please login with linkedin to comment

AZK Media

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]