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Sanne Grothe

In 2012 I graduated with a BA in Business Administration and Psychology at Copenhagen Business School where I gained a great understanding of development processes, management processes, analytical processes and communication processes in the business industry. In September 2014 I graduated with a M.Sc. Business Economics and Marketing at Copenhagen Business School. I worked with newer marketing theory and market analysis (including SPSS), combined with business economic theory. Since April 2013 I have been working as a digital trainee at the media agency Maxus A/S. In September 2014 I started as a full time employee at MAXUS in the digital department. I worked as a Buying and Campaign Manager which include working with campaign management (marketing strategy, campaign execution, tracking, optimization, and evaluation), paid social responsible and digital buying responsible. I May 2015 I started as a digital, media planner at Maxus. As a digital account manager at Zenith I am working for clients like Disneyland Paris, SCA (Libero, Libresse, TENA, Lotus), Electrolux, Hästens etc. This includes advising on digital media initiatives in the Nordics and in DK. Furthermore, I consult, plan and evaluate campaigns on all digital platforms, e.g. desktop, mobile, video, social, etc. Based on KPI-analysis and broad knowledge of the digital landscape, my focus is on streamlining the client’s digital media investments in order to secure the best ROI for the client's digital media investments. In May 2017 I moved to Sydney, Australia, where I start working at Ikon Communications as a Digital A&T Manger for the Bankwest client. I always seek to be professional and personal challenged and is always willing to learn. I am competitive and solution-oriented and thrive with many different tasks. In addition, I appreciate a great responsibility as well as a dynamic and challenging working environment. I am very active, outgoing and positive.

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