Sally Callan is a formidable player in the Australian media landscape and her dynamic thought leadership has enabled her to be at the forefront of media innovation for the past 15 years. Sally has transgressed major brands, publicly listed companies and more recently extended her portfolio reach into the hi-tech, hi-growth new media start-up, to push the boundaries of what is possible in the delivery of media sales solutions in out of home digital retail. Sally is a passionate advocate for leading brand innovation as evidenced in her most recent new media role, focusing on how to drive world leading user experiences across multiple devices in the shopping centre environment. Known for her impeccable networks and strategic database of game changing advertisers and agencies, Sally has the ability to move the needle on any campaign, with multiple traditional and increasingly non-traditional metrics, to grow not only revenue, but deep engagement, community building and heart-share. Sally’s dynamic digital footprint began in the early days of PBL media, scaling their rich editorial online, to selling market leading AFL trade radio podcasts, and most recently using wifi data and rich AI analytics to extend brand engagement. From the end to end planning and implementation of media campaigns using digital, radio, television, and magazines, Sally is a thought leader and a meticulous sales manager, tenacious in her sales objectives building long term client budget share. Sally's ultimate skill is connecting brands intimately with innovative user experience and uncovering unique brand partnerships to meet revenue and digital integration objectives.