17 years as one of Australia's leading direct response Creative voices. Highlights include: - a pitch winning percentage over 48% (industry standard is 20%) - judging the 2007 Cannes Lions as Australia's only representative on the Direct Jury - judging the ADMA Awards 4 times including once as Creative Chair - winning over 50 local and international awards at a multitude of agencies - educating the next generation as head tutor of ADMA Creative School from 2012 - winning the Outstanding Contribution personal ADMA award in 2013 Approach: Understanding the technology is important, but not as important as understanding people. Because behind every call, click, view, share, buy, and every other piece of big data we can now measure and analyse - there's a human being we've had to motivate.