Sales and Marketing executive, knowledgeable and experienced in social media and Digital Marketing, with over 15 years of sales, marketing and general management positions. Result-orientated marketing professional, being able to translate analysis into practical action, simplify complicated projects, and through dedication and discipline, see strategies through to final implementation. A confident communicator, Raz is comfortable presenting to the C-Suite and boardrooms, as well as university students. He possesses a strong command of business management, strategic and tactical leadership. As a manager and team leader Raz provides support and encouragement, as well as recognition of others' contributions. Raz is guided by his personal integrity and ethics, capable and experienced in finding win-win solutions, balancing customer demands against internal resources. With over 6 years of Social Media advisory positions, Raz is a practitioner of Engagement Marketing, and confident in crafting strategies to suit most organizations. Raz has worked with financial institutions, industry associations, NGO’s, academia, large enterprises and SME’s. He’s published dozens of articles in business magazines and frequently contacted by journalists for comments on Social Media. Raz serves in advisory roles (marketing and social media) to various charities and community organizations. He’s an avid learner, motivated by personal growth and development, and inspires people around him to do/be the same. Specialties: Digital Marketing, Online Marketing, Branding and identity, Social Media Strategies, Engagement marketing strategies, customer loyalty and customer retention strategies.