A commercial and intuitive executive leader that loves building and inspiring dynamic teams focused on creating engaging audience experiences and conversations to drive brand and product relevance and results. With a unique background combining award-winning creative and ROI data-based marketing, across both B2C and B2B, I bring strong commercial acumen together with relentless curiosity about the customer and whimsical ways to inspire their loyalty and purchase. My engineering and marketing based degree along with successfully navigating tier-one matrixed multinationals have afforded me a logical and globally-influenced approach to team development, business structure and workflow process and rigour. In addition my 20 years of experience has taught me best-in-class agency management, optimised integrated marketing communications management (both online and offline) giving me the opportunity to mix online and offline, traditional and new media, PR, content marketing, events and sponsorship to create the best campaign ROI and strategic brand impact. Underpinning my 20 years of media, advertising and marketing experience is my passion for creating real human connections. This is best demonstrated by my in-depth involvement in social media and content marketing, both commercially and personally as a published writer and blogger. If you prefer bullet points: - Large marketing function leadership and structure development - Innovation, product and marketing strategy and ownership - Business vision and strategic direction leadership - Integrated campaign strategy and development - Brand strategy and management, Rebrand work - Content marketing / branded content - Digital marketing strategy and implementation including social media - Tier-one media agency and ad agency management