Neil Wilson

The Telecommunications, Digital Media, and Entertainment sectors are some of the fastest paced industries in the world, with environments of relentless change, disruptive volatility, and multiple products with short life cycles. My experience in these areas has enabled me to deliver effective end to end strategies, product development and creative campaign executions for leading brands in the entertainment & telecommunications fields, founded on integrated communications. Core to my success has been is the ability to look through the customers’ eyes and understand the way consumers engage with their entertainment media and enabling products. I am continually excited by new ways Consumers acquire and use their entertainment media and how this leads to great opportunities. As a thought leader with the vision and energy to innovate & drive traditional channels while embracing the digital ‘always connected’ world, I am constantly keeping one eye on today, with the other on tomorrow. Specialties: * Brand Management, Strategic Marketing, and Segmentation * Product/Brand Development– ideation, creative, scheduling, & launch * MarComms – ATL & BTL, promotions & publicity, web, sponsorship * Trade Marketing, Sales/Channel Management and Business Development * Negotiation, Team Leadership, & Relationship Building * Artist management, A&R, music production, label management
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