With 4 years integrated agency experience in CPG, Pharmaceuticals and Telecommunications, a passion for strategy and naturally curious, I’m always working to find a better way. Professional achievements include being part of the core team who brought to life the #itouchmyself campaign, which is inspiring people across the world to get in touch with themselves as a means of early detection and cancer prevention. The campaign reached 50% of all Australian women in 72 hours. Other achievements include creating the launch campaign for Wonka chocolate in Australia, which was used as the launch blueprint globally. Project leading the insight development initiative which became the framework for a multi-year integrated campaign on Australia’s leading cold & flu medication, Codral. Specialties: Integrated campaign management, Client Management, Strategic brand planning, Insight development, Digital campaign strategy and development, Social. I love the challenge of cracking a brief and the feeling you get back when you sit back to appreciate the final outcome. I immerse myself in the task and I enjoy the hunt for what’s next.