AUNZ Market Unlikely To Feel Major COVID-19 Impact As Agencies Spend $17M In Last Two Weeks
It's a CV-19 feel-good story! Admittedly, it's not a vaccine or a miracle weight-loss cure, but good news all the same.
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Author Archive
Wednesday TV Wrap: Hard Quiz Triumphs As Viewers Show ABC The Love
Hard Quiz proves a winner for the ABC. Meanwhile, Tom Gleeson shortens in Logies ring as George Calombaris blows out.
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Marketing Mavericks: La Trobe University’s Tim Skellern
B&T dons the toga and pulls out the cask goon to chat all things university life with La Trobe's Tim Skellern.
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Marketing Mavericks: Bumble’s Lucille McCart
B&T's editor uses & recommends Bumble. And that includes three drinks to the face, a knee to the groin & a pepper spray.
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Monday TV Wrap: Seven’s House Rules: High Stakes Debuts To Okayish Numbers
Seven's House Rules debuts to reasonable numbers, as James Warburton lives in constant fear of Kerry's next text.
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Marketing Mavericks: Google’s Aisling Finch
It's Google's Aisling Finch. Not only brilliant marketeer but could easily be in a Harper Lee novel with that name.
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Sunday TV Wrap: MAFS Finale Down By Almost Half A Million Viewers
MAFS is done and dusted for another year as Daily Mail journalists left with a noticeable, empty void in newsroom.
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News Corp Not Interested In Bailing Out Seven West Media
It appears Kerry Stokes' ad on Gumtree for "slightly worn TV network for sale" isn't attracting too many bidders.
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Thursday TV Wrap: Nine’s RBT Scores Its Highest Rating Of The Year
Just as the nation's bottleshops place limits on sales, RBT scores its best numbers of 2020. Read into it what you will.
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Reports: Bauer Hires EY To Review Business Locally Amid Silence On Pac Mags Deal
Bauer brings in EY to review its Australian operations amid reports 17 rolls of staff toilet paper remain unaccounted.
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Marketing Mavericks: BMW’s Tony Sesto
Here, B&T chats with the German marques' marketing supremo. Although we don't mention Rammstein or the kartoffelpuffer.
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Chasing Youth: How Pedestrian, Junkee & GOAT Stand Out In A Crowded Space
For advertisers and brands chasing younger eyeballs, it’s no surprise they’re turning to youth digital publi...
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Seven West Media: Where To From Here?
James Warburton now going through a Just For Men a week as his best Sheridan towels turn eerie grey colour.
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Wednesday TV Wrap: Hard Quiz Does The Goods For ABC, While News Slightly Down
The ABC's Hard Quiz adheres to the basic reality TV mantra that anyone can go on television but probably shouldn't.
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RAC Launches Campaign To Stop WA Kids Being Locked In Cars Via Wunderman Thompson
Powerful campaign warns of the dangers of locking kids in cars. Not that you should tie them to the roof racks either.
Marketing Mavericks: Toyota’s Wayne Gabriel
Toyota's Wayne Gabriel talks all things marketing & thankfully dispenses with any diff, drum brakes or crankcase chat.
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Nine Could Save $130M From NRL As It Attempts To Cut $266M
Nine CEO threatening return of Best Of Red Faces & Bert Newtown's 20 To One if everyone doesn't start advertising soon.
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Monday TV Wrap: Survivor Finale Pulls Just Under 1M On A Rather Lively Night
Survivor no longer just a family-friendly reality TV show, but factual 'Lord Of The Flies' guide to modern CV-19 living.
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‘Asking For A Friend’ Initiative Launches To Help Industry Ask The Unaskable
Here's a top industry mental health initiative. And right at the time we need a top industry mental health initiative.
Marketing Mavericks: Mars Wrigley’s Michelle Gazzola
Marketing Mavericks first appeared in B&T's print edition. So, it does have a whiff of last night's leftovers about it.
Partner Content
ARN CMO Anthony Xydis Departs
B&T had no greater friend than ARN CMO Anthony Xydis. Although last year's Christmas fruitcake was a tad dryish.
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Sunday TV Wrap: 10’s Dancing With The Stars Finale Pulls Strong Numbers
Sales of sequins and V05 hairspray set to take a further hit as Dancing With The Stars wraps up for another year.
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Thursday TV Wrap: 10’s Gogglebox Number One Entertainment Spot For The Night
On Thursday night, B&T staff love to tune in to one of our faves, Nine's RBT. Primarily to see if we're on it.
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Uncertainty Over Whether Bauer & Pac Mags Deal Will Go Ahead Despite ACCC Green Light
The Bauer-Pac Mag merger apparently now looking dodgier than a New Idea Royals cover exclusive.
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“A Perfect Storm In An Imperfect World”: 9Rush’s Launch Comes At A Good Time
On April 5, Nine will launch 9Rush, a new multi-channel in partnership with Discovery. The channel will feature shows fr...
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Wednesday TV Wrap: MAFS Hits Highest Episode Of Series
Home isolation now being credited for record MAFS numbers, record Uber Eats deliveries & record P@rnhub viewership.
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ACCC Approves Bauer’s $40 Million Acquisition Of Rival Pac Mags
Rod Sims approves Bauer-Pac Mag merger. But not before baking a delightfully moist sponge he saw in the Women's Weekly.
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CHE Proximity Managing Director Vanessa Nicol Exits Agency
B&T hates bringing you these stories but it's a sad fact of life these days. Much like hoarders & Shannon Noll's music.
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Diageo Global CMO Syl Saller Departs After More Than Two Decades
Diageo global CMO Syl Saller departs after two decades in the job and still no one's drinking Captain Morgan Rum.
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Marketing Mavericks: Optus’ Melissa Hopkins
To be a Marketing Maverick you have to be exceptional and a marketer. An ability to spin a dozen hula-hoops is optional.
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