I’m an experienced E-Commerce and Digital Marketing professional with more than 5 years experience in the beauty industry. My success is driven by my ability to develop and execute strong, channel-specific strategies to build brand awareness, increase revenue and gain market share online across multiple brands. I am particularly interested in optimising the online user experience through re-designs, enhancements and implementation of new technologies, as well as using analytics to inform content, search, and data-driven marketing tactics.