I do what I do because I believe communications can transform organizations. Here are 6 tenets for good communications: - communications should create value, then help people find it - communications should contain emotion and facts: we need the facts, but we are moved to act by the emotion - communications move too quickly today to control: work out how to let go, safely - communications should always have a financial objective - communications can help everyone be your ambassador and advocate - communications should be clear, concise, cogent...often In today's social world: - discover what's being said - discover why it's being said - discover who's saying it - discover how influential these people are - discover how they relate to you - then use these insights to take action Twitter: alansmithoz Personal blog: https://talkingcobblers.wordpress.com/ Company blog: https://medium.com/trendlines Facebook: facebook.com/AlanSmithOz Instagram: instagram.com/alansmithoz/