Australian Pinners Can Now Shop Directly From Pinterest

Australian Pinners Can Now Shop Directly From Pinterest
B&T Magazine
Edited by B&T Magazine

Users in Oz, as well as Canada, France and Germany, will now be able to shop directly from Pinterest.

Pinterest’s new shopping features include Shopping List, a way for Pinners to have their product Pins automatically saved in one place, making it easier for them to come back and shop the items they’ve been eyeing when they’re ready to buy.

Pinners will also be notified when they can get a good deal on products they’ve saved with price drop notifications. Available first in the US and UK, Shopping List will be coming to Australia, Canada, France and Germany later this year.

Users will also have a range of shopping options, including via search, Lens, and Pins.

In shop from search, users come to Pinterest to search for ideas like ‘summer outfits,’ they’ll find a shop tab with 100 per cent shoppable results. Users can also shop by price and brand to find the right products for their style and price point.

Using Lens connects real-world, offline inspiration to online ideas that can be shopped on Pinterest, powered by visual search. When Pinners see something that inspires them out in the real world, they can take a picture using the Pinterest camera and run a visual search for similar in-stock home decor and fashion products.

Users are often inspired by the images they see on Pinterest and want to know how they can buy the items shown in the Pins. Now, when Pinners tap on a Pin they’re interested in, products and shoppable categories that are featured in the image will be shown. Through visual search technology, Pinners can shop the aesthetic of the Pins that inspire them.

The platform will also be expanding its newest suite of merchant tools to help retailers of all sizes, with the launch of the Verified Merchant Program in the UK, Australia, Canada, France and Germany, as well as merchant storefront on profile, and new product tagging in Australia, Canada, France and Germany.

Furthermore, Pinterest will unveil its ‘Shop the mood’ campaign, highlighting its unique value proposition of aesthetic-driven shopping with a curated collection of looks to shop inspired by Pinterest annual trends report, Pinterest Predicts.

Over the past year, global consumers increasingly turned to Pinterest as a key shopping destination and the number of Pinterest users engaging with shopping surfaces on Pinterest grew over 200 per cent*.

Because Pinterest takes the best of considerate, slow shopping offline and brings it online, new research shows that people who visit Pinterest monthly outspent non-Pinners by 2x every month and have a 40 per cent larger basket size**.

*Pinterest internal data, period ending 3/31/2021

**Dynata, Australia, 2021 Shopping for fashion and beauty among people who use Pinterest compared to people who don’t use Pinterest but use other platforms, April 2021

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