Australian Pinners Can Now Shop Directly From Pinterest

Australian Pinners Can Now Shop Directly From Pinterest
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Users in Oz, as well as Canada, France and Germany, will now be able to shop directly from Pinterest.

Pinterest’s new shopping features include Shopping List, a way for Pinners to have their product Pins automatically saved in one place, making it easier for them to come back and shop the items they’ve been eyeing when they’re ready to buy.

Pinners will also be notified when they can get a good deal on products they’ve saved with price drop notifications. Available first in the US and UK, Shopping List will be coming to Australia, Canada, France and Germany later this year.

Users will also have a range of shopping options, including via search, Lens, and Pins.

In shop from search, users come to Pinterest to search for ideas like ‘summer outfits,’ they’ll find a shop tab with 100 per cent shoppable results. Users can also shop by price and brand to find the right products for their style and price point.

Using Lens connects real-world, offline inspiration to online ideas that can be shopped on Pinterest, powered by visual search. When Pinners see something that inspires them out in the real world, they can take a picture using the Pinterest camera and run a visual search for similar in-stock home decor and fashion products.

Users are often inspired by the images they see on Pinterest and want to know how they can buy the items shown in the Pins. Now, when Pinners tap on a Pin they’re interested in, products and shoppable categories that are featured in the image will be shown. Through visual search technology, Pinners can shop the aesthetic of the Pins that inspire them.

The platform will also be expanding its newest suite of merchant tools to help retailers of all sizes, with the launch of the Verified Merchant Program in the UK, Australia, Canada, France and Germany, as well as merchant storefront on profile, and new product tagging in Australia, Canada, France and Germany.

Furthermore, Pinterest will unveil its ‘Shop the mood’ campaign, highlighting its unique value proposition of aesthetic-driven shopping with a curated collection of looks to shop inspired by Pinterest annual trends report, Pinterest Predicts.

Over the past year, global consumers increasingly turned to Pinterest as a key shopping destination and the number of Pinterest users engaging with shopping surfaces on Pinterest grew over 200 per cent*.

Because Pinterest takes the best of considerate, slow shopping offline and brings it online, new research shows that people who visit Pinterest monthly outspent non-Pinners by 2x every month and have a 40 per cent larger basket size**.

*Pinterest internal data, period ending 3/31/2021

**Dynata, Australia, 2021 Shopping for fashion and beauty among people who use Pinterest compared to people who don’t use Pinterest but use other platforms, April 2021

Please login with linkedin to comment

Online shopping Pinterest

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine