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B&T > Marketing > AMI Bids Farewell To Andrew Thornton, Welcomes Kristie Atkins As New Chair
Marketing

AMI Bids Farewell To Andrew Thornton, Welcomes Kristie Atkins As New Chair

Staff Writers
Published on: 24th October 2025 at 12:16 PM
Edited by Staff Writers
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L-R: Kristie Atkins, Andrew Thornton.
L-R: Kristie Atkins, Andrew Thornton.
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Australian Marketing Institute (AMI) has appointed its new chair and new member-elected directors to its board.

After more than a decade, Andrew Thornton is stepping down from the board. He served as AMI chair for seven years, three as deputy chair, and earlier service on the NSW State Committee.

The AMI Board has appointed Kristie Atkins as its new chair. A commercial growth leader, Kristie is managing director of Wink, loyalty and engagement agency. She is an AMI Life Member, Fellow, and former Certified Practicing Marketer (CPM) of the Year. Atkins is also a member of the Australian Institute of Company Directors and Women on Boards.

Atkins’s career includes leadership roles as divisional managing director for Village Roadshow, chief operating officer of Waivpay, chief commercial officer for Ovato, and director of sales for Event Hospitality & Entertainment. She also serves as a non-executive director on the board of the Hunter Medical Research Institute, chair of HMRI Foundation, and an advisory board member for the digital marketplace, Vennu.

AMI recognises outgoing director Chris Taylor, who has provided four years of valued contribution

Following the election for member-appointed directors, four directors were confirmed at the annual general meeting: Maria De Conno, Chelsea Wymer, Nikki Atack, and James Keeler.

Maria De Conno returned for a second term. De Conno has served as deputy chair and is founder & managing director of Fig Tree Digital. She has played a key role in AMI’s governance, brand and digital transformation.

Chelsea Wymer, chief marketing officer, Chartered Accountants ANZ. Wymer has senior experience across professional services, financial services, and media.

Nikki Atack, chief marketing & experience officer, Pentanet. Atack is a customer and digital transformation specialist with deep expertise in technology, telecommunications, and customer experience design.

James Keeler is the founder & director of Mowbray Park Consulting with experience in corporate, agencies, and consultancies. James boasts a strong background in strategy, governance, and risk management.

“With the appointment of our new Chair and Directors, AMI reaffirms its commitment to igniting brilliance across the profession. Through the AMI Competency Assessment Tool, professional development, and the Certified Practicing Marketer (CPM) program, we are ensuring that marketers across Australia remain relevant, proficient, and future-ready. I would also like to extend my heartfelt thanks to our outgoing chair, Andrew Thornton, for his tireless leadership and enduring contribution to AMI and the marketing community,” AMI CEO Bronwyn Heys said.

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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a former contributor at B&T, where she reported on culture across a wide range of sectors including media owners, experiential agencies, sustainability, fashion and beauty, pharmaceuticals and healthcare, and universities.

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