Australian Bananas and Thinkerbell have launched Banana Swim Pass, a summer extension of the Banana Gym Pass platform, encouraging more Aussies to get moving in honour of the snack.
Banana Swim Pass is supported by a multi-channel national campaign including Earned, OOH, YouTube, Radio, paid and owned socials and influencer content.
For one day only, a banana grants entry to around 70 participating pools across the country – participants can simply buy a banana and bring it along to a participating swim centre to redeem their free swim.
The idea builds on the momentum of Banana Gym Pass, first launched on National Banana Day 2024, which reframed bananas into a passport to physical activity by unlocking free gym access across the country.
“Australian bananas are packed with natural energy, making them the perfect pre or post swim snack this summer. And with free entry into participating pools we want to encourage more Australians to move and feel good. So whether you’re doing laps, lessons, or just enjoying a casual dip, don’t forget to pack yours in your swim bag,” Hort Innovation’s head of marketing Belinda Van Schaik said.
“Banana Pass is a powerful platform for getting more Aussies to eat more bananas and get moving. Like Australian Bananas, it’s full of potential. Through Measured Magic, it’s exciting to keep evolving the idea in new ways that encourage healthier, more active Aussies – from gyms, to swimming and beyond,” Thinkerbell’s head tinker Zac Goldberg added.
Credits:
Client: Australian Bananas (Hort Innovation)
Creative, Earned, Paid & Owned: Thinkerbell
Media Partner: Val Morgan Outdoor & Sundance Media
