B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • AI
  • Pinterest
  • Married At First Sight
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Special
  • Ten
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Australia Post Celebrates Cultural Diversity With New TVC
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Australia Post Celebrates Cultural Diversity With New TVC
Advertising

Australia Post Celebrates Cultural Diversity With New TVC

Staff Writers
Published on: 5th July 2016 at 10:54 AM
Staff Writers
Share
3 Min Read
  • AusPost TVC Image2
  • AusPost TVC Image
  • AusPost TVC Image4
SHARE

Australia Post has launched a television advertisement aimed at celebrating cultural diversity in football and recognising how multiculturalism enriches Australian neighbourhoods.

As the Multicultural and Community Inclusion partner of the AFL, Australia Post created the commercial, titled ‘Change our Tune’, which features a fresh take on Mike Brady’s footy anthem, ‘Up There Cazaly’.

https://youtu.be/5BGgHdp_iYo

The 60 second TVC will support a wider marketing campaign in the lead up to the 2016 Toyota AFL Multicultural Round which takes place during Round 16 (7-10 July). The TVC will air from 3-23 July across Fox and Channel 7 and played at all games during Multicultural Round.

The TVC features eight bands from various ethnic backgrounds create a culturally diverse medley of the famous footy song ‘Up There Cazaly’ written by Australian singer and songwriter, Mike Brady AM.

Working in collaboration with independent creative agency Bengar Films, Mike Brady and behavioural change communications agency, The Shannon Group, the ad highlights that AFL is a game for everyone and offers people a sense of belonging – no matter who you are or where you’re from.

Andrea Pearman, general manager of marketing and community relations at Australia Post said: “We are dedicated to driving, encouraging and celebrating diversity, inclusion and acceptance across all walks of Australian life.

“While this ad celebrates the 2016 Toyota AFL Multicultural Round we hope it kicks off a year in which every day we open our minds to the possibility of what everyone has to offer, no matter where they come from.

“We are immensely proud of this ad which will lead the way for further campaigns illustrating the organisation’s commitment to creating a more inclusive Australia,” she said.

Ben Gartland, creative director of Bengar Films commented: “For almost forty years Australians have grown up with ‘Up there Cazaly’. So, the idea of people from all walks of life singing such an iconic footy song in their own unique voice, seemed like a beautiful way to bring us all closer together — with passion and humanity.”

“Our diversity is what makes us great and finding a way to normalise the embracing of that diversity is difficult. In this collaboration we celebrated our love of AFL and the unofficial anthem ‘Up there Cazaly’ to unify people through a love of music and our passion for our great game. It normalises embracing our diversity and if we can do that more in our everyday lives we will be in a far better place,” said Michael Daddo, managing partner of The Shannon Group.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Michelle Lomas, Emotive.
Emotive Taps Michelle Lomas To Head Up New Partnerships Arm
13/05/2025
L-R: Samantha Cooke, Brigitte Slattery.
Samsung Makes Slew Of Appointments Across Ad-Supported TV Streaming Services
13/05/2025
‘AI Is A Co-Pilot, Not Autopilot’ – TBWA Appoints Lucio Ribeiro As Inaugural Chief AI & Innovation Officer
13/05/2025
Amnesty International Italy Unveils ‘The Power Of Truth’ Campaign For World Press Freedom Day Via Dentsu Creative
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?