Australia Post Celebrates Cultural Diversity With New TVC

  • AusPost TVC Image2
  • AusPost TVC Image
  • AusPost TVC Image4
1 / 3
SHARE
THIS



Australia Post has launched a television advertisement aimed at celebrating cultural diversity in football and recognising how multiculturalism enriches Australian neighbourhoods.

As the Multicultural and Community Inclusion partner of the AFL, Australia Post created the commercial, titled ‘Change our Tune’, which features a fresh take on Mike Brady’s footy anthem, ‘Up There Cazaly’.

The 60 second TVC will support a wider marketing campaign in the lead up to the 2016 Toyota AFL Multicultural Round which takes place during Round 16 (7-10 July). The TVC will air from 3-23 July across Fox and Channel 7 and played at all games during Multicultural Round.

The TVC features eight bands from various ethnic backgrounds create a culturally diverse medley of the famous footy song ‘Up There Cazaly’ written by Australian singer and songwriter, Mike Brady AM.

Working in collaboration with independent creative agency Bengar Films, Mike Brady and behavioural change communications agency, The Shannon Group, the ad highlights that AFL is a game for everyone and offers people a sense of belonging – no matter who you are or where you’re from.

Andrea Pearman, general manager of marketing and community relations at Australia Post said: “We are dedicated to driving, encouraging and celebrating diversity, inclusion and acceptance across all walks of Australian life.

“While this ad celebrates the 2016 Toyota AFL Multicultural Round we hope it kicks off a year in which every day we open our minds to the possibility of what everyone has to offer, no matter where they come from.

“We are immensely proud of this ad which will lead the way for further campaigns illustrating the organisation’s commitment to creating a more inclusive Australia,” she said.

Ben Gartland, creative director of Bengar Films commented: “For almost forty years Australians have grown up with ‘Up there Cazaly’. So, the idea of people from all walks of life singing such an iconic footy song in their own unique voice, seemed like a beautiful way to bring us all closer together — with passion and humanity.”

“Our diversity is what makes us great and finding a way to normalise the embracing of that diversity is difficult. In this collaboration we celebrated our love of AFL and the unofficial anthem ‘Up there Cazaly’ to unify people through a love of music and our passion for our great game. It normalises embracing our diversity and if we can do that more in our everyday lives we will be in a far better place,” said Michael Daddo, managing partner of The Shannon Group.

Please login with linkedin to comment

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine