The D&AD Professional Awards 2016 ceremony, which took place in London last night, showed off a swag of Aussie talent who picked up a stack of pencils to add to the glass cabinet.
D&AD celebrates and nurtures outstanding work in the design and advertising industry each year with its international creative awards.
The pencils awarded come in a variety of types, including Wood, Graphite, Yellow, White and Black. The Wood Pencil is equivalent to a Bronze award, while Graphite is equal to Silver.
The iconic D&AD Yellow Pencil is awarded only to the most outstanding work of creative genius, while White is work of Yellow Pencil level that demonstrates the ability to create real, powerful change in the world.
And the Black Pencil represents the ultimate creative accolade, groundbreaking in its field, with only a handful (if any) awarded each year, while the Most Awarded pencil prize goes to top agencies, studios, production and clients each year.
Representing the Australia/NZ region, Y&R NZ walked away with 11 pencils across a range of categories including the coveted Black & Gold Pencil for Most Awarded Advertising Agency.
But enough faff, let’s unveil the Aussie winners:
Wood Pencil
- DDB Sydney, #comeonin, Sydney Opera House – Mobile Marketing / Use of Social Media on Mobile
- Leo Burnett Melbourne #MyFamilyCan, SPC Ardmona – Integrated & Innovative Media / Integrated – Large Business (over 500 employees)
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Media / Use of Retail Media
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- Sixty40, Cake, Chartered Accountants – Film Advertising Crafts / Animation for Film Advertising
- Leo Burnett Sydney, Celebrity Tantrum, Samsung Australia – Mobile Marketing / Mobile Adverts
- Leo Burnett Sydney, Cheers to a Legend, Diageo Australia – Mobile Marketing / Integrated Mobile Campaigns
- M&C Saatchi, Clever Buoy, Optus – Product Design / Innovative Product Design
- George Patterson Y&R Brisbane, Crack Backs Cards, Brisbane Chiropractic Centre – Graphic Design / Stationery
- FINCH, Deng Adut, Univesrity of Western Sydney – Film Advertising Crafts / Direction for Film Advertising
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Film Advertising Crafts / Use of Music for Film Advertising
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- M&C Saatchi & Bang PR, Blue Ball Foundation, Game of Balls – Branded Content & Entertainment / Branded Content & Entertainment – Tactical
- Direct / Direct Response / Film Advertising
- PR / Creative Use of Media
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Digital Marketing / Social Video
- Museum of Contemporary Art Australia, Grayson Perry My Pretty Little Art Career – Book Design / Culture, Art & Design Books
- M&C Saatchi, Heartbeat, Lexus Australia – Digital Design / Technological Innovation
- George Patterson Y&R Brisbane, Melanoma Patients Australia, Melanoma Likes Me – Digital Marketing / Use of Social Media
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Direct / Direct Response/Digital
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Media / Use of Social
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Mobile Marketing / Use of Social Media on Mobile
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- Revolver/Will O’Rourke, Piggy Sue, Vodafone – Film Advertising Crafts / Direction for Film Advertising
- Sydney Dogs and Cats Home – Branding / Branding Schemes/Medium Organisation
- M&C Saatchi Melbourne, The 2 Litre Towel, Australian Weaving – Writing for Design / Verbal Identity
- DDB Group Melbourne, The Unconventional Oven, Kidsafe – PR / Use of Media Relations
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Media / Use of PR
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White Pencils
- M&C Saatchi, Clever Buoy, Optus – Creativity for Good (White Pencil) / Service Innovations
Yellow Pencils
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- The Joy Agency, Cards Against Domestic Violence, Domestic Violence NSW – Writing for Design / Writing for Printed Materials & Graphic Communications
Graphite Pencils
- George Patterson Y&R Brisbane, Melanoma Patients Australia, Melanoma Likes Me – Creativity for Good (White Pencil) / Advertising & Marketing Communications – Not for Profit
- Revolver/Will O’Rourke, Piggy Sue, Vodafone – Film Advertising Crafts / Casting for Film Advertising
