Audible has launched a new global campaign to show how its audiobooks can make even the most hellish commutes bearable via London-based agency Fold7.
The work is a continuation of Audible’s first global brand campaign ‘There’s more to imagine when you listen’ which launched in June 2024.
This extended iteration is focused on driving brand love and listening for Audible’s extensive wellness slate. Aiming to connect with audiences through the same creative and linguistic devices, driving discovery and exploration of their wellness category.
The campaign continues to explore the transformative power of audio storytelling and the ways it can spark imagination. It emphasises how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views – while engaging in routine daily activities.
The new film ‘Zen Commute’ brings two worlds together with a film that immerses us in the eternal while linking us to the everyday with a reality check and a touch of humour.
The integrated campaign runs across TV, Digital & Social, Radio and OOH.
There are two social-only variations below.
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FILM CREDITS – ‘Zen Commute’ |
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Creative Agency |
Fold7 |
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Executive Creative Director |
Dave Billing |
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Writer/Creative Director |
Lucy Aston |
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Creative |
Dan Burkitt |
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Creative |
Philippa Baines |
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Senior Producer |
Emily Hendrey |
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Business Director |
James May |
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Senior Account Director |
Toby Moore |
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Account Manager |
Issy Webster |
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Chief Strategy Officer |
Yelena Gaufman |
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Senior Designer |
Ben Gibbons |
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Design Director |
Alex Gill |
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Head of Creative Services |
Maggie Roberts |
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Production Company |
Partizan |
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Director |
Antoine Bardou-Jacquet |
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MD & Exec Producer |
Jenny Beckett |
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Head Of Production |
Ella More O’Ferrall |
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Producer |
David Stewart |
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Production Manager |
Charlie Scannell |
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DOP |
Christophe Beaucarne |
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Production Designer |
Alexandre Vivet |
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Art Director (Thailand) |
Thor Taweepasas |
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Service Production Company |
TA PROD |
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Service Co Exec Producer |
Christophe Guyot |
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Service Co Producer |
Air Charoenrat |
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Editor |
Manuel Coutant |
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Post Production |
Electric Theatre Collective |
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Head of CG, VFX Supervisor |
Ed Shires |
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Head of 2D, VFX Supervisor |
Iain Murray |
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Colourist |
Luke Morrison |
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Exec Producer |
Antonia Vlasto |
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Senior Producer |
Luke Rzewnicki |
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Sound Studio |
750mph |
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Engineer |
Sam Ashwell |
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Music |
Twenty Below Music |
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KV Creds – ‘Blossom Train’ & ‘Toy Town’ |
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Executive Creative Director |
Dave Billing |
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Creative Director |
Lucy Aston |
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Creative Director |
Jess Ardizzone |
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Senior Creative |
David O’Brien |
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Senior Creative |
Chris Bennett |
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Senior Account Director |
Toby Moore |
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Senior Account Manager |
Meg Hugill |
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Design Director |
Alex Gill |
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Motion Designer |
Steve Hill |
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Creative Artworker |
Shnar Songprasert |
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Lead Motion Designer |
Ben Gibbons |
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Senior Integrated Producer |
Emily Henderson |
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Project Director |
Katie Bayley |
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Senior Project Manager |
Laine Barber |
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Production Company |
Electric Theatre Collective |
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Director |
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Executive Producer |
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Live Action Producer |
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Executive Post Producer |
Madga Krimitsou |
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Post Producer |
Saskia Delius |
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Lead Motion Graphics Designer |
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Junior Motion Graphics Designer |
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DOP |
Peter Bishop |
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VFX Supervisor |
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Service Production Company |
Grandma Production Services |
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CG Leads |
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2D Artist Lead |
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2D Artist |
Amy Smith & Rafaila Raykova Vormitagg |
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CG team |
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Colourist |
Andi Haw Shuan Chu |
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KV Music |
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Echoic |
Music/Sound Design Partner |
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Director |
David Johnston |
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Creative Director |
Tom Gilbert |
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Producer |
Sion Williams |
Radio credits
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Producer |
Izy Brand |
