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Reading: Audi Screams Into Inaugural F1 Season With Revolut As Title Sponsor
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B&T > Marketing > Sports Marketing > Audi Screams Into Inaugural F1 Season With Revolut As Title Sponsor
BrandsMarketingSports MarketingTechnology

Audi Screams Into Inaugural F1 Season With Revolut As Title Sponsor

Staff Writers
Published on: 16th December 2025 at 10:00 AM
Edited by Staff Writers
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The Audi Revolut F1 Team has unveiled its official name, logo, and announced that its global launch will take place in Berlin on January 20, 2026.

This milestone marks a significant step for the Audi Revolut F1 Team toward joining the Formula One World Championship in 2026. The team name and logo unite Audi F1 and global fintech Revolut, following the confirmation of the title partnership in July 2025.

The partnership with Revolut is a strategic cornerstone of the team’s identity. As a global fintech, Revolut shares the ambition for innovation, performance, and connecting with a diverse, international audience. This collaboration goes beyond traditional sponsorship, creating a powerful alliance aimed at challenging conventions and shaping new forms of fan engagement through activations, race access and exclusive app-based benefits for Revolut users. The alliance also extends to key areas of the Audi Revolut F1 Team’s operations: integrating Revolut Business into its financial operations and Revolut Pay into its online store for a seamless checkout experience.

For the first time, the Audi Revolut F1 Team will present its full identity at the Berlin launch on January 20. Designed to be an immersive experience, the event will showcase the core pillars of the brand: clarity, technical intelligence, and emotion.

To ensure the team’s entry resonates beyond the paddock, the exclusive launch will be followed by a public opening on January 21, allowing fans to be part of the inaugural moment.

A centerpiece of the Berlin launch is the official unveiling of the car’s full 2026 race livery, following the recent reveal of the Audi R26 Concept in November. With less than 50 days to go before the first race, the team will show how the visual identity will shape its debut season and translate Audi’s design principles into a striking presence on the Formula 1 starting grid.

As part of the formation of the Audi Revolut F1 Team, Sauber Motorsport AG will be renamed Audi Motorsport AG. The team’s Technology Centre in Bicester, UK will also be renamed Audi Motorsport Technology Centre UK. The company honours its past by keeping the name of Sauber Holding AG and Sauber Technologies AG.

“Revolut and Audi are uniting in Formula 1 with a global ambition to challenge the status quo and a shared obsession with engineering excellence. The Audi Revolut F1 team name and logo are the first symbols of a powerful alliance that will accelerate Revolut’s global growth,” said Nik Storonsky, CEO and co-founder of Revolut.

“Unveiling the Audi Revolut F1 Team name and logo marks another major milestone on our journey into the pinnacle of motorsport. Both give our ambition a clear identity, reflecting a strong vision and innovative spirit. We now look ahead to Berlin in January, where we will officially present this exciting new chapter for the Audi brand to the world,” commented Gernot Döllner, chairman of the board of management of AUDI AG.

“This announcement gives a name and a face to the incredible work being done by the team. The team is taking shape, driven by a culture of precision and relentless ambition. The Berlin launch will be the first moment we stand together as a collective and invite our global fan base to join us ahead of our debut in 2026,” added Mattia Binotto, head of the Audi Revolut F1 Team.

Jonathan Wheatley, team Principal of the Audi Revolut F1 Team concluded, “Today, our project takes on its official identity. The Audi Revolut F1 Team name is a symbol of the combined strength of our teams in Germany, UK and Switzerland, together with our partners. It provides a banner under which we all unite as we build towards 2026. This is a crucial milestone that energises the entire project and makes our long-term ambition tangible for everyone involved.”

The partnership will play a key role in Revolut’s global expansion and journey to 100 million customers, connecting the British fintech with one of the world’s fastest-growing sports. Revolut users will also have the chance to unlock exclusive perks as part of the collaboration.

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