Apple outlined what the future is going to look like this week at its annual WWDC, announcing a slew of new, privacy-focused features that will form the new iOS 15 update.
After restricting the way apps collect data as part of the iOS 14.5 update (which has kicked in recently), Apple will now be making it harder for advertisers to track customers as they navigate the web, announcing a new VPN-like technology that will hide a user’s identity online and a solution that will hide emails and make it virtually impossible for advertisers to measure things like clickthroughs and open rates.
While these changes are set to have a big impact on the ad market, there are other changes that could send ripples through the industry.
Apple is making its new operating system more interactive and social, with big improvements to both FaceTime and iMessage.
iPhone users will now be able to make FaceTime calls with Android and Windows users, stream music and movies while on a call and share screen.
iMessage, meanwhile, will be making it easier to share links, music and Apple News articles.
These features might sound like fun improvements to Apple’s interface, but these social-focused solutions will ultimately serve as a way to entice users away from Facebook-owned products and further into Apple’s ecosystem.
With Apple’s highly-publicised stance on privacy, iPhone users can now access the same features available on Facebook and Instagram, without having to hand over the same data that comes with these platforms.
Apple doubled down on this in its official announcement, reminding everyone: “FaceTime calls on the web remain end-to-end encrypted, so privacy is not compromised”.
With Apple having already impacted Facebook’s ability to collect user data with its removal of the IDFA, these new iOS 15 changes could serve as a further blow to the social network.
It marks another chapter in the ongoing feud between the two companies.
Just this week, Facebook CEO Mark Zuckerberg announced it would not be taking a financial cut from creators until 2023, and went so far as to say “when we do introduce a revenue share, it will be less than the 30 per cent that Apple and others take”.
Facebook has also campaigned heavily against Apple’s iOS 14.5 changes in recent months, arguing that the changes to data collection will harm small businesses that rely on Facebook advertising.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]