Apple is celebrating the end of the actor’s strike in the US with a new ad that spruiks the filmmaking capabilities of its band new iPhone 15. (Although the question must be asked – do people actually make films on iPhones?)
The work, via Apple’s creative agency TBWA\Media Arts Lab, plays out as a love letter to Hollywood and all the actors, directors, make-up artists, scriptwriters, gaffers and production assistants, etc that go into making the movie magic.
Called “On With The Show”, it’s set to Irving Berlin’s 1946 classic show tune “There’s No Business Like Show Business”.
There’s also a heap of nods to Australia’s cinematic gift to the world, Mad Max. Watch the fun below:
