ANZ has restarted its media agency review after a brief pause towards the end of last year, B&T can reveal.
The account currently sits with PHD’s Melbourne office, which has held the account since 2012 when it won it from Mitchells—a huge win in PHD’s earlier days.
An ANZ spokesperson told B&T: “Following a brief pause of our media agency RFP review for Australia, ANZ confirms that we have reinstated the process and all agencies involved have been notified of the next phase.”
PHD’s Melbourne business has undergone a period of change in recent weeks. It pulled out of an Asahi pitch, which has been ongoing for several weeks now, and made redundant its managing director Simon Lawson, one of the inaugural employees of the Richmond office in 2012.
The ANZ pitch initially kicked off last August in light of a rapidly changing media landscape with new technology, data, AI, media formats and agency models. It paused in October and recommenced in December.
B&T understands that ANZ, the fourth largest bank in Australia, decided to pause its media review process while an internal ANZ 2030 strategic review of the business took place. The ANZ 2030 review focused on four strategic pillars: being customer first; simplicity; resilience and delivering value.
A New Zealand media review process has continued without pause alongside the Aussie pitch.
