Amazon has released its Q4 2025 earnings today and, well, they make for some reading,
Over the final three months of last year, the business’ advertising services revenue stood at US$21.3 billion (more than AU$30 billion). That’s up 23 per cent year on year and more than US$ 4 billion up from the preceding quarter.
For context, Jamaica’s GDP stood at US$23 billion according in 2025, according to the International Monetary Fund.
“AWS growing 24 per cent (our fastest growth in 13 quarters), Advertising growing 22 per cent, Stores growing briskly across North America and International, our chips business growing triple digit percentages year-over-year—this growth is happening because we’re continuing to innovate at a rapid rate, and identify and knock down customer problems,” said Andy Jassy, president and CEO, Amazon.
“With such strong demand for our existing offerings and seminal opportunities like AI, chips, robotics, and low earth orbit satellites, we expect to invest about $200 billion in capital expenditures across Amazon in 2026, and anticipate strong long-term return on invested capital.”
Its sporting fixtures on Prime Video performed well, with Thursday Night Football in the US averaging 15 million+ viewers—a 16 per cent increase year-over-year and third consecutive year of double-digit growth.
It also had the most-streamed NFL game in history with 31 million+ viewers watching the Packers vs. Bears Wild Card Playoff game, clearing the prior record by 4 million+
It also Extended broadcast rights for UEFA Champions League in Germany, Ireland, Italy, and the UK through 2030/31 season. This follows continued strong viewership, including a record-breaking 10 million+ viewers streaming League Phase matches on Prime Video in Germany, Ireland, and the UK in a single evening.
