Amazon Ads and Netflix have partnered to provide advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The offering will be available in the US, UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia. The new integration will be available beginning in Q4 2025.
“We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP. Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,” Paul Kotas, senior vice president, Amazon Ads said.
“This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals. By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience,” Amy Reinhard, president of advertising, Netflix added.
Amazon DSP is a technology solution available to Amazon Ads customers to drive moments between brands and consumers. Amazon DSP leverages first-party insights paired with clean room technology to bring advertisers and publishers closer together, increasing efficiency and improving performance. It leverages AI to deliver ads to relevant audiences through automation, streamlining campaign planning, buying, and measurement.
