An out-of-home campaign that physically expands in the street is turning poster sites into live demonstrations for Bonds’ newest innovation, Wondergrow.
The ‘Growth Frames’ special build by OOH agency, Revolution360 doesn’t just advertise product functionality, but demonstrates it physically.
Audiences can see how the Wondergrow range, designed to cover two sizes in one, highlights the key message of growth.
Bonds’ head of marketing, Kedda Ghazarian said “this wasn’t just about advertising a product – it was about visualising an innovation. By working closely with Revolution360, we’ve created a format that bends the rules of traditional OOH and physically demonstrates that ‘growing’ idea, making the benefit instantly tangible for parents on the go.”
“From the outset, we challenged our media partners to think creatively beyond standard placements. Together with Revolution360, we pushed beyond standard formats to create a bespoke build that demonstrates Wondergrow’s benefit in a real-world context. It’s a great example of media innovation working harder to make a product story land instantly,” added OMD media implementation director, Connor Lucas.
Josh Fitzgerald, general manager at Revolution360, said the campaign reflects growing demand for outdoor creative that does more than simply occupy space.
“The best outdoor ideas are the ones people understand instantly… With Bonds, we had an opportunity to transform the frame itself into the storytelling device. That’s where outdoor becomes more than a placement – it becomes part of the product experience.”
Credits:
Bonds
· Head of Marketing – Kedda Ghazarian
· Marketing Manager – Caitlin Porter
· Brand Manager – Demi Ross
· Bonds Design Team
· ARC Factory Team
OMD
· Account Director – Carly Heverin
· Media Implementation Director – Connor Lucas
· OMD Team
Revolution360
· General Manager – Josh Fitzgerald
· Senior Account Manager – Sylvan Spatarel
· Creative Solutions Executive – Joshua Bendall
