Blueberry, a global retail forex and CFD broker, has appointed Orange Line to lead its SEO, authority building and visibility strategy.
Orange Line’s remit also includes an LLM optimisation framework to ensure the brand surfaces prominently as AI Overviews and generative search experiences continue to reshape how traders discover financial platforms.
Orange Line co-founder David Einstein said: “Blueberry is a strong, well-regarded platform operating in one of the most competitive search verticals on the internet. The opportunity here is significant – the brand has genuine authority and real product depth, but a structural SEO gap has opened up that’s limiting visibility and new customer acquisition.
“Our role is to close that gap systematically: fixing the technical foundations, building content that earns rankings and trust, and ensuring Blueberry is present wherever traders are searching – whether that’s Google or an AI assistant.”
Blueberry global head of marketing Nadav Linden said: “We selected Orange Line because they came to the pitch with a genuine understanding of where we are and what it will take to move the needle. They didn’t just diagnose the problem, they arrived with a clear, prioritised plan to address it. The combination of traditional SEO excellence and their thinking on LLM optimisation for the future gave us confidence that this is a team that understands where search is heading, not just where it’s been.”
Work commences immediately.
