Kin Community Australia has today announced two key hires, as momentum builds for the premier lifestyle-focused content brand and creator community.
Highly-experienced media executive Lisa Ballard (pictured below) has been appointed integrated marketing manager of Kin Community Australia; and fashion marketing specialist Cathy Xu (main picture) has been appointed as partner strategy manager.
Kin Community Australia launched in September 2016 as a partnership between Kin Community and Allure Media. Kin Community uses short-form video, delivered predominantly via social media channels such as YouTube and Facebook, to inspire and inform young women with lifestyle content including food, home and self- improvement categories. The Kin Australia team works with leading brands and creators across the country to create original content targeted at millennial women on their journey to define home.
Ballard brings a wealth of experience in women’s lifestyle publishing, with 13 years’ experience in Sydney and London. Specialising in digital and print, Ballard has been at the forefront of the evolving media landscape, delivering creative commercial ideas and strategy to the market across lifestyle categories including fashion, beauty and auto.
Most recently Ballard was group brand manager, beauty and fashion at Pacific Magazines and previously honed her creative strategy skills in London by developing engaging content for the world’s premier luxury fashion destinations Net-A-Porter and MR PORTER.
Xu is a passionate digital marketer having worked most recently as the Australian marketing lead at British luxury brand Burberry and Ipoh shopping experiences. Xu has valuable experience and connections having worked with influencers and media personalities across events, activations and digital campaigns.
“We’re thrilled to have Lisa and Cathy joining Kin Community Australia,” Kin Community managing director for Australia, Liz Ferguson, said.
“Lisa’s depth of experience in concepts and execution of creative branded content across digital publisher sites will be invaluable in this rapid growth period for Kin Community Australia.”
“Cathy brings with her a fresh and innovative focus from her background in-house with luxury brands and will help deliver audience growth for our roster of creators and brands alike.”
Allure Media CEO Jason Scott said: “Lisa and Cathy are great hires. They have proven track records for delivering commercial solutions using digital media entertainment and influencer collaboration. Both appointments underline a commitment to world-class ideation, strategy and execution of branded content campaigns for Kin Community and Allure Media.”
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]