The WNBL has announced the appointment of Alli Galloway as the new head of fan growth, marking a bold step in the league’s commitment to growing its audience, deepening fan connections, and building a vibrant, culture-led community for women’s basketball in Australia.
Galloway was identified by B&T last year in our CMO’s to Watch segment, presented by Zenith. She joins the league with an extensive background in digital innovation, passion-based marketing, and fan-first storytelling. Her career to date has spanned nearly two decades in the music industry, where she has consistently used emerging technology and digital platforms to drive audience growth, campaign impact and long-term brand success.
A finalist in the 2024 B&T Women Leading Tech Awards and nominated at the Mumbrella Awards for a world-first campaign with X, Galloway has earned a reputation for delivering creative, high-impact work that connects with audiences on a deep emotional level.
“Alli brings fresh thinking, unmatched creativity, and a deep understanding of how to connect with fans in meaningful ways, which is exactly what we want and need for the WNBL,” said Jennie Sager, WNBL CEO.
Beyond her marketing credentials, Galloway is a recognised advocate for diversity and inclusion. She has held leadership roles in initiatives supporting women in music, sustainability, and LGBTQIA+ representation, bringing values that align closely with the WNBL’s mission to champion equality, visibility, and opportunity in women’s sport.
For Galloway, the move is both professional and personal.
“I’ve spent 20 years in music, building communities around passion, identity and culture and I see the same power dynamics at play in sport,” she said.
“Basketball has always been my sport of choice—I captained my high school team, played in local mixed leagues, and cheered on the Opals courtside at the Sydney 2000 Olympics.
“To now play a role in growing the fanbase of the WNBL feels like the perfect next chapter, and a privilege.
“I’m excited to bring everything I’ve learned at the forefront of tech, platforms, and fan engagement to this role, and to help build something truly meaningful for the league, players, clubs, and fans.”
Galloway’s appointment comes at a pivotal moment for the WNBL, as the league gears up for a record-breaking season under its new ownership group.
