Airtasker Empowers Australians With ‘Like A Boss’ Campaign

Airtasker Empowers Australians With ‘Like A Boss’ Campaign
SHARE
THIS



Airtasker, Australia’s no.1 local services marketplace, is set to hit primetime TV with the launch of ‘Like a Boss’ – its first major advertising campaign.

The campaign will launch on September 18 and will feature on Network Seven Sydney during the airing of the AFL Grand Final broadcast and the premiere of the new season of the X-Factor. Versions of the campaign will also run nationally across out of home (billboard advertising), online video, digital, and over social.

It serves as the Sydney-based startup’s first major advertising campaign, launching off the back of Seven West Media’s strategic investment in the company earlier this year.

Simon Reynolds, Airtasker vice president of marketing said: “The phrase ‘Like a Boss’ is all about empowerment. Whether you’re looking for more flexibility or control in the way you work, or if you need a helping hand to get more done in life, Airtasker can help.

“Our community members found a great feeling of accomplishment when using Airtasker, to the point where they just might break into dance. So we wanted to bring this to life in our first major marketing campaign. This campaign marks a major shift in our approach. We’ve been relying on word of mouth, but we are now using our brand to move our growth beyond “in-the-know” early adopters, and into the mainstream.

“We’re hoping this will help us turn Airtasker into a household name.”

Airtasker CEO and co-founder Tim Fung said: “Our community members have been along for the ride with us since day one, particularly the growing number that use Airtasker as a main source of income.

“With tens of thousands of Australians using Airtasker to earn money or get things done each month, we hope this campaign and the themes it covers resonates with all of them. And like us, they get a little laugh out of it too.”

UDKU’s first public campaign

The Like a Boss campaign was created by U Don’t Know Us (UDKU), a creative innovation agency that specialises in helping corporates innovate and startups compete at scale.

The agency, founded by ad agency and management consulting executives, has flown under the radar since their formation three years ago. This advertising push from Airtasker serves as their first formal public campaign.

“This is the first time we’ve been able to claim credit for our work,” UDKU partner and co-founder Colin Jowell said. “To now, we’ve been working on projects like concept stores, prototypes and customer experience innovation strategy-hardly the kinds of things that our clients want to alert their competitors to in advance.”

Commenting on UDKU’s inspiration for the advertisement, Jowell said: “We wanted to celebrate the people who do the tasks as much as the people who are smart enough to use Airtasker to outsource tasks. Like A Boss is one of those great creative leaps that takes something from the zeitgeist to capture the sense of achievement both Job Posters and Airtasker Workers get from using the service.

“We also sense checked it with a good old fashioned animatic test — and people actually laughed out loud at the animation which was a career first for us and hopefully a good sign for the campaign.”

CREDITS

Airtasker

VP Marketing: Simon Reynolds
VP Design: Francesco De Chirico
Brand Marketing Manager: Alexandra Aguirre
Communications Marketing Manager: Katie Hume

U Don’t Know Us (UDKU)

Production Company: Good Oil Films
Editors: The Butchery
Post Production: The Refinery
Sound: Rumble Studios

Please login with linkedin to comment

airtasker U Don’t Know Us

Latest News

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]