AI production company MC&V has won Canva and Canteen as new clients.
MC&V will work with Canteen on its Bandana Day campaign. However, details of its arrangement with Canva could not be disclosed.
The company said the wins reflect growing demand from global brands and culturally-led organisations for AI thought leadership and production partnerships with real, proven experience delivering the level of quality and efficiency AI production is capable of.
The appointments build on existing relationships with MC&V founders Marie-Céline Merret Wirström and Vinne Schifferstein Vidal having previously partnered with Canteen and Canva.
“We’re excited to be partnering with the teams at Canva and Canteen again, two organisations we’ve really enjoyed working with and have enormous respect for creatively and culturally,” said MC&V co-founder Vinne Schifferstein Vidal.
“Right now, almost everyone has access to the same AI tools, but what’s becoming more valuable is knowing how to turn those tools into work that holds up creatively and commercially. The tools have progressed incredibly quickly, but direction, craft and experience with brand production still matter enormously. That’s the thinking behind MC&V. We’re building around people who understand storytelling, production and how to deliver work properly for brands and agencies.”
Founded earlier this year, MC&V, with more than two years’ experience delivering AI campaigns for brands including Adidas, Uniqlo, KFC and Afterpay, positions itself as an AI-native production company built around workflow design, creative direction and production systems.
As part of that approach, the company has also expanded its creative roster, signing AI directors, Jodie Heenan, Josef “Seppi” Scholler and Jagger Waters.
The additions are designed to support growing client demand, bringing together different creative disciplines within a production model built specifically for AI-native and hybrid production.
Australian based AI artist Heenan has a design, motion and VFX background and brings established commercial production experience as creative director of her own company working with brands like Cadbury and Twinings. Heenan is winner of Best Comedy and Audience Choice at the AI International Film Festival in Hollywood. Alongside her studio work, she has held senior academic leadership roles at universities across Australia.
Scholler is known for his cinematic visual style, strong in directing hybrid productions and AI-driven world-building work, combining emotional and authentic scenery with emerging generative workflows. Scholler is a recent winner of the Los Angeles AI Motion Pictures Awards.
Waters is a multidisciplinary AI creator, writer and producer with over a decade of experience across film, audio, live events, and digital storytelling. As an early adopter at the forefront of AI-driven video production and winner of several early gen AI filmmaking competitions, her work has been recognised by SXSW, the Sundance Institute, Adobe, Cannes, Producers Guild of America, Forbes, and the Television Academy.
“Production is becoming less about departments and more about how you design the workflow around the idea and bring the best talent around the brief,” said co-founder Marie-Céline Merret Wirström.
“Clients are asking different questions now. Not just what AI can do, but how it fits into their process, their approvals and how it scales. That’s where production thinking becomes critical.”
