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B&T > Media > Adobe Revolutionises Documents With New Offering
Media

Adobe Revolutionises Documents With New Offering

Staff Writers
Published on: 17th March 2015 at 3:14 PM
Staff Writers
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Adobe is set to revolutionise the way the world works with documents, with the announcement today of Adobe Document Cloud, building on the success of its Creative and Marketing Clouds.

Adobe Document Cloud consists of a set of integrated services that use a consistent online profile and personal document hub.  People will be able to create, review, approve, sign and track documents whether on a desktop or mobile device.

At the heart of Document Cloud is the all-new Adobe Acrobat DC, which will take e-signatures mainstream by delivering free e-signing as part of the integrated solution. Acrobat DC, with a touch-enabled user interface, will be available both via subscription and one-time purchase. The release will address the waste and inefficiency associated with document processes. Whether it’s school permission slips, health insurance forms or complex enterprise document workflows, Adobe will transform how people and businesses get work done.

“People and businesses are stuck in document-based processes that are slow, wasteful, and fragmented. While most forms of content have successfully made the move to digital (books, movies, music), documents and the process of working with them have not, and that needs to change,” said Bryan Lamkin, senior vice president of technology and corporate development at Adobe. “Adobe Document Cloud will revolutionise and simplify how people get work done with critical documents.”

Paul Robson, president, Adobe Asia Pacific, said the arrival of Adobe Document Cloud would empower businesses in the region.

“Research shows the level of frustration people have with paperwork and the burdensome processes that slow business down. In Australia we have businesses operating in highly competitive, fast–moving sectors, so being able to cut through the pain of handling documents will have a major impact on productivity and efficiency, not to mention making people happier at work.”

The global study conducted by Adobe titled Paper Jam: Why Documents are Dragging Us Down, also highlighted the challenges for Australian workers.

“It’s a problem that businesses can no longer afford to ignore,” said Robson. “83% of Australian respondents said their productivity was slowed by outdatedways of working with documents. Lost information was another frustration, with 74% of respondents who lost information saying hard drive failures had consumed vital work.

“61% of Australian respondents said they would consider changing jobs solely for the sake of dramatically less paperwork. At the same time, 74% said they felt completing a process without the use of paper was easy, secure and saved time.”

Adobe Document Cloud will include:

  • All-new Acrobat DC
    With Acrobat DC, Adobe is taking the world’s best PDF solution to an entirely new level. With an intuitive, touch-enabled interface, Acrobat DC delivers powerful new functionality to get work done anywhere. The new Tool Centre offers simplified and quick access to the tools you use most.  And, Acrobat DC uses Photoshop imaging magic to convert any paper document into a digital, editable file that can be sent for signature.
  • E-signing Anywhere, for Everyone
    Adobe Document Cloud eSign services (formerly Adobe EchoSign) will be included with every subscription of Acrobat DC, which is part of both Document Cloud and Adobe Creative Cloud.  Now you can electronically send and sign any document from any device.  New Fill & Sign makes signing anything fast and easy, including smart autofill across devices.
  • Introducing Mobile Link and New Mobile Apps
    Access your work as you move between desktop and devices, and pick up that form or document where you left off with new Mobile Link – your files, settings and signatures stay with you. With two new mobile apps, Acrobat Mobile and Fill & Sign, people can create, edit, comment and sign documents directly on their mobile phones and tablets. Plus, use the camera on your device as a portable scanner to easily convert any paper documents to digital, editable files that can be sent for signature.
  • Document Management & Control
    Services such as Send & Track let you manage, track and control your documents.  With intelligent tracking, you gain visibility into where critical documents are along their process, including who has opened them and when.  Control features also help to protect sensitive information, both inside and outside the firewall, for business or personal use.

Integration with Adobe Creative Cloud and Marketing Cloud

Acrobat has been central to Adobe Creative Cloud and its massive success – enabling creative mock-ups, markup and response, pre-press support, and more. Adobe Document Cloud will extend that use, allowing creatives to work with PDFs anywhere, and adding e-signing capabilities and the ability to synch with Creative Cloud. Adobe Creative Cloud customers will have access to Document Cloud through Acrobat DC, which will be included with a membership to Creative Cloud.

Today, Adobe Document Cloud e-Sign services integrates with Adobe Experience Manager Forms to provide seamless experiences to customers across web and mobile sites.  In the future, Adobe will integrate key components of Adobe Marketing Cloud to help businesses test, measure and manage documents, providing the same visibility into usage and interactions with documents that marketers already have with digital marketing assets today.

Document Cloud for the Enterprise

According to a recent survey by IDC*, disconnected document processes are pervasive and negatively impact all areas of business. More than 80% of document work is still not digital, with documents often making one or more transitions into and out of paper, especially when signatures are involved. Each time that happens, valuable time is lost.  In addition, workers are spending more than one-third of their time on administrative process instead of core work.

“Our study shows that organisations of all kinds are suffering from what we call the ‘document disconnect’,” said Melissa Webster, program vice president, content and digital media technologies, IDC.  “It afflicts organisations of all sizes in all industries around the world.  It results in significant delays and errors across critical business functions such as sales contracting and quoting, procurement, talent acquisition, and onboarding.  And it is a serious impediment to business that — according to our respondents — negatively affects revenue, compliance, cost, productivity, and customer experience.”

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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