Snap has announced the appointment of adland veteran Danny Bass as its director, business solutions for Australia and New Zealand.
Bass will be based in Sydney and report to Kathryn Carter, in her new expanded role as general manager, APAC. The company is looking to build out its team in the wider APAC region including key roles in content and carrier partnerships, marketing, recruitment, sales, communications and operations teams across Singapore, Korea, Japan and India.
Bass was formerly CEO of IPG Mediabrands for four years until 2019 and prior to that was GroupM’s chief investment officer for five years. Last B&T spoke to Bass he was running a corporate retreat on western Sydney’s Hawkesbury River called Berry Hills Farm.
He will lead revenue in Australia and New Zealand at the camera company, working hand in hand with advertisers, helping them to best leverage Snapchat to grow their business and reach Gen Z audiences.
Carter said: “We’ve been hard at work the last five years helping the market to understand what makes Snap different and unpack the unrivalled potential Snapchat holds for advertisers and partners. We are excited by the momentum behind our business and the opportunity to expand across the region. We’re thrilled to welcome Danny to the team. Throughout his career, he has demonstrated his ability to successfully transform teams and businesses. He brings a wealth of expertise, experience and leadership skills, which are aligned with Snap’s values of being kind, smart and creative.”
Bass added: “I am very happy to be joining the team at Snap at such an exciting time. I am looking forward to building on the great work done by Kathryn and the team as well as supporting her in her new regional role.”
