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Reading: Ad Veteran Danny Bass Returns As Snap’s Director, Business Solutions ANZ
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B&T > Technology > Ad Veteran Danny Bass Returns As Snap’s Director, Business Solutions ANZ
Technology

Ad Veteran Danny Bass Returns As Snap’s Director, Business Solutions ANZ

Staff Writers
Published on: 2nd September 2021 at 8:13 AM
Staff Writers
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Snap has announced the appointment of adland veteran Danny Bass as its director, business solutions for Australia and New Zealand.

Bass will be based in Sydney and report to Kathryn Carter, in her new expanded role as general manager, APAC. The company is looking to build out its team in the wider APAC region including key roles in content and carrier partnerships, marketing, recruitment, sales, communications and operations teams across Singapore, Korea, Japan and India.

Bass was formerly CEO of IPG Mediabrands for four years until 2019 and prior to that was GroupM’s chief investment officer for five years. Last B&T spoke to Bass he was running a corporate retreat on western Sydney’s Hawkesbury River called Berry Hills Farm.

He will lead revenue in Australia and New Zealand at the camera company, working hand in hand with advertisers, helping them to best leverage Snapchat to grow their business and reach Gen Z audiences.

Carter said: “We’ve been hard at work the last five years helping the market to understand what makes Snap different and unpack the unrivalled potential Snapchat holds for advertisers and partners. We are excited by the momentum behind our business and the opportunity to expand across the region. We’re thrilled to welcome Danny to the team. Throughout his career, he has demonstrated his ability to successfully transform teams and businesses. He brings a wealth of expertise, experience and leadership skills, which are aligned with Snap’s values of being kind, smart and creative.”

Bass added: “I am very happy to be joining the team at Snap at such an exciting time. I am looking forward to building on the great work done by Kathryn and the team as well as supporting her in her new regional role.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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