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Reading: Acast’s Global Sales Grow 29% As Podcast Advertising Continues To Grow
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B&T > Media > Audio > Acast’s Global Sales Grow 29% As Podcast Advertising Continues To Grow
AudioMedia

Acast’s Global Sales Grow 29% As Podcast Advertising Continues To Grow

Staff Writers
Published on: 13th February 2026 at 11:02 AM
Edited by Staff Writers
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Independent podcast company Acast, has released its year-end financial results for 2025, revealing improving profitability and 29 per cent net sales growth globally.

The company delivered USD $256.3 million (AUD $361.7) in net sales for the full year, alongside its first full year of positive adjusted operating profit and cash flow.

Since launching locally in 2017, Acast has now paid out more than AUD $56 million to podcast creators in Australia and New Zealand—up from AUD $44.9 million reported this time last year.

Acast ANZ’s Creator Network includes many of the region’s most successful independent podcasts, including Casefile True Crime, Toni and Ryan, Alpha Blokes, We Mean Well, Hello Sport, Just The Gist, One Minute Remaining, Equity Mates and The Mitch Churi Chat Show.

Podcast listening continues to grow across Australia, with more than half of Australians (52 per cent) now listening monthly. At the same time, audience behaviour is evolving. Acast’s Podcast Pulse report found that nearly four in five Australian podcast consumers now both listen to and watch podcasts—signalling strong demand for video-enabled formats.

In January 2026, Acast announced a new global partnership with Spotify to expand video distribution and monetisation capabilities for creators. Through Spotify’s Distribution API, Acast creators will be able to publish and monetise video content on Spotify directly from the Acast platform. A new industry-first initiative with Little Dot Studios in the UK will also significantly expand Acast’s video proposition on YouTube, with plans to roll this out across additional markets later in 2026.

“Podcasting continues to prove itself as one of the most resilient and effective channels in the Australian advertising market. The latest IAB Audio State of the Nation report shows digital audio and podcast advertising grew 17.8 per cent year-on-year, with 87 per cent of marketers recognising podcasts as providing strong opportunities within the creator economy,” said Henrik Isaksson, regional managing director of Acast ANZ.

“Surpassing AUD $56 million paid out to local creators is a milestone we’re incredibly proud of. It represents real, sustainable income flowing back into the independent creator economy.

“As more Australians consume podcasts across both audio and video, we’re focused on ensuring creators can monetise wherever their audiences are. The continued growth we’re seeing – both globally and locally—shows that podcasting is no longer emerging. It’s established, scalable and delivers results for creators and advertisers alike.”

Globally, Acast reported strong Q4 momentum, with 27 per cent year-on-year revenue growth and improved profitability driven by increasing monetisation per listen.

 

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Oliver Cerovic
By Oliver Cerovic
Oliver is a journalist at B&T, joining in April 2025 after completing a Bachelor of Communications, majoring in Journalism at UTS. He covers media agencies and owners, and has a strong interest in sports marketing. Oliver has a background in sport, previously writing for Fox League and the Manly Warringah Sea Eagles. He famously hit a last-ball six in the 2026 Big Clash to deliver his Indies side to a 19 point loss.

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