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B&T > Advertising > The Hallway launches construction industry app
Advertising

The Hallway launches construction industry app

Staff Writers
Published on: 31st January 2013 at 11:15 AM
Staff Writers
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Sydney agency The Hallway has developed an app for construction firm Knauf, to help architects and builders find building solutions.

The Knauf Australia app uses a set of filters to search through more than 9,000 systems to help architects, specifiers, contractors and builders find the best constructions systems for their needs.

Brad Bennett, head of digital at The Hallway, said: “We developed this app for Knauf to help distill their 9,000 system configurations into mobile format for their customers – making their jobs easier, wherever they are.”

Dan McMillan, director of strategy and development at Knauf, added: “The Knauf Australia app is an innovative response to our customers’ needs. We hope that though the app we are placing convenience in our customers’ pockets whilst ensuring we see more Knauf products at building sites.”

Credits:

Client: Knauf; agency: The Hallway; head of digital: Brad Bennett; producer: Amy Carland; Designer: Lev Berry 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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