IAB Australia has appointed Tony Prentice as its interim CEO.
Prentice (pictured) takes over immediately from Paul Fisher, following his resignation from IAB Australia at the end of December.
The IAB’s board has started the search for a permanent CEO and hopes to have filled the role by the end of the first quarter of 2013.
Mark Britt, chairman of IAB Australia, said: “Tony has been appointed in a part time capacity to manage a number of significant projects that are underway and ensure there is no break in IAB’s focus on industry growth and activity. His previous experience as chairman of IAB Australia means that he will be able to assist with the ongoing process around audience measurement and assist with the successful on-boarding of the new CEO once the search has been concluded.”
Prentice will not be a candidate for the full time IAB Australia CEO role, as he will focus instead on his own business venture, Prentice and Partners.
In the interim role, he will work with the IAB’s directory of regulatory affairs, Samantha Yorke, and director of research, Gai Le Roy. Prentice was most recently chief commercial officer at News Australia Sales and he held the role of IAB Australia chairman in 2011.
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