Optus has launched a new long-term social responsibility initiative which rewards young Australians with rock concert tickets for engaging in community service.
The telco has signed a three year partnership agreement with international volunteering organisation, RockCorps, in an effort to encourage youth volunteering and promote positive change at a local level.
The concept is this: People volunteer four hours of their time to improving areas in their communities, in return for a ticket to an exclusive music event, featuring big international and Australian acts. The initiative aims to “take the obstacles out of volunteering by making it simple and fun”.
RockCorps has instigated partnerships like this around the globe but this marks the first initiative for the organisation in Australia.
The organisation is “issue agnostic”, so its causes will range from those relating to the environment to those relating to poverty and education.
Nathan Rosenberg, head of brand and services, Optus told B&T: “We believe this event will be transformational when it comes to social responsibility and social marketing, and we hope that in ten years we will have seen billions of hours of change.
“Making a difference in people’s lives is so core to the DNA of our brand. If you think about the history of where Optus started – a true challenger brand that stood up for Australian consumers and delivered real change, it’s something that’s always been there.
“We also have a groundswell of people at Optus who believe that we should contribute back to the world at large… Our customers and our senior management want us to be involved in things that contribute on a grander scale.”
Stephen Greene, RockCorps CEO said, “We believe in the power of youth to change the world, all they are lacking are the tools and opportunities to do so.
"Optus RockCorps provides those tools, rewarding youth with a money-can’t-buy concert ticket as well as a feeling of deep personal fulfilment that has led to 67% of participants volunteering all over again – for no reward at all.
"Since RockCorps’ first concert in New York in 2005, we have used music to inspire 145,000 people to volunteer over half a million hours, improving local communities in four continents."
More than 50 volunteering projects will be held across Sydney giving back 20,000 hours of volunteering in the lead up to the exclusive music concert.
To celebrate the Australian launch, renowned anti-graffiti artist, Judd Shoppee will spend four hours today creating a large mural inspired by the themes of volunteering and music that will reveal the music artists who will play at the concert.
Operating since 2005, RockCorps' mission is to move a generation to change the world and has worked with partners worldwide in the US, UK, France, Israel and Latin America. Optus is proud to be the major partner in Australia.
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]