Modaliti wins Greatest Athlete account

Sydney-based agency, Modaliti, has won the national marketing, advertising and creative production account for Greatest Athlete.
Modaliti will be responsible for all creative and media, public relations, social media, production and new frontier technology applications for the Greatest Athlete national events and TV series.
The agency will work closely with Greatest Athlete partners including Nine Network, ninemsn, Lionsgate and Trapdoor Productions.