Sydney-based agency, Modaliti, has won the national marketing, advertising and creative production account for Greatest Athlete.

Modaliti will be responsible for all creative and media, public relations, social media, production and new frontier technology applications for the Greatest Athlete national events and TV series. 

The agency will work closely with Greatest Athlete partners including Nine Network, ninemsn, Lionsgate and Trapdoor Productions.

CEO and Creator of Greatest Athlete, Du’aine Ladejo said: “Modaliti demonstrated  intuitive knowledge of the marketing landscape and how they would apply creativity, innovation, and technology to our brand.”