George Patterson Y&R Melbourne has recruited Carat’s Mike Hyde as head of strategy and planning to replace national head of insight and strategy, Tom Ward.
Ward, who has been with GPY&R Melbourne for three years, has moved over to lead Naked’s Melbourne operations as managing director, as announced this morning.
Hyde (pictured) was most recently head of business strategy at Carat and was previously a senior strategy planner at Clemenger BBDO.
Steve Doherty, group managing director of Y&R, said: “We’re delighted to welcome Mike on board. His experience and credentials are unrivalled with extensive brand and media planning skills. In his role, Mike will provide our clients and staff with continued leadership and direction in the strategy and planning space – he'll be a great asset to our management team.”
Doherty thanked Ward for his time with GPY&R and said he did an “outstanding job partnering our agency team and clients”.