Digital agency With Collective has created a Facebook competition to mark the 20th birthday of the Lenovo ThinkPad computer.
The competition asks to players answer as many questions as they can about 1992 in 20 seconds, with questions covering movie stars, art, politics, music and sports highlights.
Targeted at final year high school students and first year university students, players are competing for the chance to win one of 20 Twist Convertible Ultrabooks. Each turn also gives them a 10% discount at the Lenovo student store.
Justin Hind of With Collective said the competition was proving effective.
“The average age of the people participating is 19, which is our exact target audience,” he said. “To date there has not been a single dollar spent on paid media, yet we’re seeing some entrants playing over 500 times, with one person playing a record 3800 times.
“We’ve had to write extra questions to keep them entertained because we’ve been overwhelmed by both the number of people playing and the number of games they are playing.”
It follows on from the Lenovo ‘Back to school’ and ‘School leavers’ campaigns, which have driven traffic to a specially designed student Facebook page tab and landing page on Lenovo.com.au. This increased Lenovo’s Facebook fan base by 400% in the first 10 days, according to the brand.
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Credits: client Lenovo, agency With Collective, creative lead Paul Kelly, strategy lead Hally Lara, digital designer Cassie Smith
