Ikea's positive pug

Ikea's positive pug

Ikea is hailing in 2013 with a new campaign called ‘The year of yes’ featuring Humphrey, the positive pug.

Focusing on IKEA storage ranges, Humphrey demonstrates how a positive outlook and willingness to make small changes can bring about a better everyday life at home.

Alongside the TVC, the campaign includes digital featuring playable banner ads and will continue into the year with a social presence on the Ikea Facebook page.

Rebecca Darley, Ikea country marketing manager said: “‘The year of yes’ is about taking action and fulfilling those projects around your home that you start the year hoping to do.

“Ikea aims to inspire and encourage our customers to keep an open mind, try new things in their home and make this the year they turn their goals and aspirations into reality.”

What do you think of Ikea's new campaign? Leave your comments at the end of this article. 

http://www.youtube.com/watch?v=S6N58Qk6tLg#t=2s

Credits: client Ikea, country marketing manager Rebecca Darley, agency They Monkeys, chief creative officer Justin Drape, ECD Micah Walker, creatives Paul Sharp and Rupert Taylor, production Robber’s Dog, director Sam Peacocke




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]