B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Pinterest
  • Married At First Sight
  • NRL
  • News Corp
  • Channel 10
  • Cairns Hatchlings
  • WPP
  • Anthony Albanese
  • oOh!Media
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Havaianas enlists clean-up group for Thong Challenge
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Havaianas enlists clean-up group for Thong Challenge
Advertising

Havaianas enlists clean-up group for Thong Challenge

Staff Writers
Published on: 25th January 2013 at 9:59 AM
Staff Writers
Share
2 Min Read
SHARE

Havaianas has enlisted a Bondi-based clean-up crew to comb the beach following the annual Thong Challenge tomorrow.

Earlier this month B&T revealed brands were gaining a bad reputation around the iconic beach with a group called Responsible Runners constantly clearing up debris left after large-scale activations.

The brand has moved to cut-short any bad publicity off the back of the event, now in its eighth year, which has become an Australia Day staple for many.

Trash generated includes the giant inflatable thongs used by the participants to create the giant floating rafts, with the aim of the Challenge to get as many people on the water as possible.

It is run at five locations, North Bondi, Cottelsoe, Mooloolaba, Glenelg and Torquay main beach by experiential agency Urban, and last year saw more than 7,000 people taking part.

A Havaianas spokesman said: “Our original brief to Urban was to create an Australia Day tradition and promote its association with Havaianas.

“The event’s year on year growth is testament to our success. The Havaianas Thong Challenge has really transcended our original objectives to become a significant part of Australia Day festivities around the country.”

Urban co-founder Ryan McDonough, claimed the Thong Challenge has become Australia’s most “successful and enduring” experiential campaign.

He added: “There are not many people you meet who do not know about it, or know someone who has participated in it, which is a powerful litmus test for any experiential marketing campaign.

“In addition, our success developing in-land ‘backyard’ Thong Challenges in 2012 is further testament to the growth potential of the event.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
13/05/2025
Skincare Brand QV Launches ‘Care Behind Every Bathroom Door’ Campaign Via Sunday Gravy & Half Dome
13/05/2025
“Outstanding Or Dog Sh*t”: Inside The Relentless Mindset That Made Ariarne Titmus An Olympic Champion
13/05/2025
TV Ratings (12/5/25): New High-Stakes Trivia Show ‘The Floor’ Wows Aussies & Does Numbers For Nine
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?