Galaxy Note launches NFC campaign

Galaxy Note launches NFC campaign

Samsung has launched a new campaign, bringing together digital media, physical environment and near field communications (NFC) to let consumers try the Galaxy Note II wherever they are.

The campaign, created by Amnesia Razorfish, is two-pronged with digital elements to allow interaction and outdoor ads to drive awareness.

The digital outdoor billboards showcase the work that up-and-coming artists created on the Galaxy Note II and feature URL, QR codes and NFC to get a behind-the-scenes look at the creation of the art with videos housed on YouTube.

A website, trynote2.com, and Rich Media banners allow consumers to tryout the device’s creative features and encouraged them to draw notes and create images.

Those images are then appear to consumers via retargeted banners featured on different sites during their web browsing. The digital media plan is delivered by Starcom.

The campaign will run until the end of March.

Ben Hourahine, head of strategy at Amnesia Razorfish, said: “The aim is to drive trial of the product, no matter where you are. One of the barriers we needed to overcome was that until now, like most hand-held technology, the GALAXY Note II could only be experienced in store. So we decided to flip the problem. Rather than working to bring people in store, we wanted to emulate the experience across environments. Basically allow people try the Note II wherever they are.”

Credits: client Samsung Electronics Australia, media Starcom, agency Amnesia Razorfish, senior account director Vanessa Wolff, strategy director Ben Hourahine, creative director Sandor Molan, art director Nikki Sulentic, senior producer Peter Segerer.




Please login with linkedin to comment

Latest News

Dave ‘Rabbit’ Rabbetts Departs Star 104.5 Breakfast
  • Media

Dave ‘Rabbit’ Rabbetts Departs Star 104.5 Breakfast

NOVA Entertainment has announced that Dave Rabbetts will be departing the Star 104.5 Breakfast show at the end of this year at the completion of his contract. Affectionately known by listeners as ‘Rabbit’, Rabbetts has been at the Central Coast station since 2015 and played a huge role in the show’s success. The Star 104.5 […]

MOO Premium Foods Have Admitted “100% ocean plastics” Claims Misled Consumers
  • Advertising

MOO Premium Foods Have Admitted “100% ocean plastics” Claims Misled Consumers

South Australian yoghurt manufacturer MOO Premium Foods has agreed to stop using the term “100% ocean plastics” after an investigation by the Australian Competition and Consumer Commission found the company’s use of the term was misleading. The ACCC announced today that MOO had entered into a court-enforceable undertaking to remove the false or misleading “100% […]

More Than 15,000 Watch On YouTube As An Emotional Brittany Higgins Takes The Stand
  • Media

More Than 15,000 Watch On YouTube As An Emotional Brittany Higgins Takes The Stand

More than 15,000 Australians have been watching Brittany Higgins take the stand live on YouTube for the Bruce Lehrmann v Network Ten trial. Warning: GRAPHIC The case is currently being streamed on the Federal Court of Australia’s channel page. Lehrmann is suing both Network Ten and Lisa Wilkinson after The Project aired an interview with […]

oOh! Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh! Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
  • Media

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

A close-up on an abstract design of a display, which is warning about a cyber attack. Multiple rows of hexadecimal code are interrupted by red glowing warnings and single character exclamation marks. The image can represent a variety of threats in the digital world: data theft, data leak, security breach, intrusion, etc...
  • Marketing

Study: Invest In Customer Experience After A Data Breach To Future-Proof Your Brand

New research has revealed that businesses are not acting quickly enough to preserve customer trust following a data breach, and that failure to effectively engage customers in a way that matches their expectations will result in irreparable long-term damage to brand reputation. Porter Novelli Australia, in partnership with Quantum Market Research, has conducted research to […]

Tyreright Appoints 27 Degrees Media
  • Marketing

Tyreright Appoints 27 Degrees Media

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

The Works Distills “Question Everything” For Archie Rose Distilling Co.
  • Campaigns

The Works Distills “Question Everything” For Archie Rose Distilling Co.

The Works has announced the launch of ‘Question Everything’ a new brand platform and campaign for their newest client, Archie Rose. As a nine-year-old independently owned and operated Australian multi-spirit distillery, Archie Rose has garnered a devoted following among existing customers, with a reputation primarily built on white spirits – particularly gin. However in line […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC
  • Marketing

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC

Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]