TED has selected McCann’s highly acclaimed Dumb Ways to Die ad as one of its top ten ads worth spreading, the first Aussie contribution ever to make the list.
It is the first accolade of what is sure to be a highly decorative year for the agency and client Melbourne Metro Rail, with the official YouTube video no standing at 40m viewers.
See all the ads on the list below.
This is the third year TED has produced the ads worth spreading list, nominated by industry leaders including Crispin Porter + Bogusky Chairman Chuck Porter, Leo Burnett Worldwide Chief Creative Officer Mark Tutssel and Droga5 Creative Chairman David Droga.
It was revealed at the TED conference in Long Beach yesterday, with McCann Australia executive creative director John Mescall present.
Other ads on the list included Meet the Superhumans, an ad for Channel 4 for the Paralympics coverage, Belgian TCV station TNT’s Push to Add Drama and Coca-Cola’s Security Cameras.
He said: “It’s a genuine thrill to have our work honoured at TED. Mainly because the crowd here is amazing.
“There are roboticists, inventors, a 15-year-old who developed a cancer detector, dolphin researchers, a 14-year-old who achieved fusion from a reactor in his garage, a yo-yo champion, and someone whose job title is ‘shepherd of electrons’.
“Coming from an industry where the sexiest job title is creative technologist, it’s a bit of an eye-opener.”