Armstrong confession nets massive pay-TV audience

Armstrong confession nets massive pay-TV audience
SHARE
THIS



Friday and Saturday proved big days for TV, with Lance Armstrong’s interview with Oprah Winfrey netting one of the highest-ever non-sport audiences for pay-TV.

According to the OzTam Overnight report 186,000 people tuned into the 90-minute special on Friday, aired on the Discovery Channel, with 100,000 watching the second part on Saturday.

Nine News, Seven News and Today Tonight also made hay from the massive public interest on Friday, getting 1.31m, 1.108m and 1.023m respectively with in-depth coverage of the interview.

The interview is also expected to be one of the biggest-ever live streams, when figures are released by the Oprah Winfrey Network.

However, Saturday’s show was eclipsed by the final of the Big Bash League, which has suffered around a 30% audience loss this season, but finished strongly with 327,000 tuning in to see the Brisbane Heat beat the Perth Scorchers.

Seven also profited from sport with Bernard Tomic’s clash with Roger Federer netting 1.467m viewers on Saturday night, a strong result for traditionally sluggish weekend ratings.

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]