EXCLUSIVE:  B&T’s Emerging Agency of the Year AnalogFolk has picked up the Nivea and Nivea for Men digital business from Orchard with a remit to bring innovation to the brands in Australia and New Zealand.

The agency will handle the CRM, digital and social marketing business for the brands, and will be tasked with leading agencies in brand activations for the product.

Nivea has recently released a digital campaign through Orchard telling men to ‘shave it or save it’ to tie in with Movember.

The new business win has also led the year-old agency to form a new management team and bring in a host of new faces.

Phoebe Adams, digital marketing manager at Beiersdorf said: “AnalogFolk have a unique way of approaching business challenges; placing the consumer and their experience at the heart of their digital solutions.

“This way of thinking aligns perfectly with the digital direction of our brands, so I am thrilled to be able to announce their appointment to our agency roster.”  

Among the new faces are Lucy Plunkett, who joins as client partner from BD Network and Rikki Townsley as senior strategist from Naked Communications.

Managing director Matthew Robinson said: “We are truly thrilled to be working with the fantastic team at Beiersdorf, and with such well loved brands as Nivea and Nivea for Men.

“We’ve added some incredible new talent to the team at AnalogFolk, covering everything from experiential, CRM, strategy and social – and we can’t wait to get cracking with the Nivea team on creating some great work”