Adshel has partnered with 20th Century Fox for the launch of Ice Age: Collision Course, converting a bus shelter at Top Ryde City shopping centre into a winter wonderland, to drive families into cinemas during the cooler months.
With winter-style creative, 20th Century Fox created an immersive experience, bringing to life the essence of the Ice Age story, in a high traffic location.
Featuring ice laden seats, icicles falling from the bus-shelter’s roof top, and encompassed in a bespoke creative wrap, this Adshel bus shelter will entertain commuters while protecting them from the winter elements.
20th Century Fox Australia MD Marc Wooldridge said, “Ice Age is one of the most popular animated franchises of all time and so we have looked for engaging and unexpected opportunities throughout the campaign to get cinemagoers excited about the latest instalment, “Ice Age: Collision Course”.
“The Adshel bus-shelter creative capitalises on the fun of the movie and its beloved characters and we hope it will really grab consumers’ attention, in a way that goes above and beyond your standard out-of-home placements. The timing is perfect – with winter upon us, and it’s worked a treat for this release.”
Adshel’s sales and marketing director David Roddick added, “Adshel has a great partnership with 20th Century Fox, and we’re always keen to see the innovative and exciting content they’re bringing to the market, as it works so well with out-of-home media.
“This Ice Age activation is a perfect example, displaying the best of Adshel, and how our broad range of products can cut through in a crowded market to drive interest and engagement.”
In addition to the Adshel execution, 20th Century Fox will support the campaign across out-of-home, TV and online, to expand the campaign’s reach. The Top Ryde City campaign is live until Sunday 3 July.
Creative agency: Kudos
Media agency: Zenithoptimedia
Production: Adshel in-house
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]