Zitcha, Fabulate and AdUnion have all claimed a spot on Deloitte’s Technology Fast 50 Program.
The Fast 50 program recognises, profiles and celebrates Australia’s fastest-growing tech companies. Now in its 25th year, it ranks the nation’s top 50 public and private tech companies based on percentage revenue growth over three years (2023 to 2025).
According to Deloitte, the 2025 cohort demonstrated exceptional resilience, pushing through economic uncertainty, global instability and the rising cost of capital to deliver an average growth rate of 739 per cent. Entry point growth has also risen sharply, from 105 per cent last year to 143 per cent, with nearly one in five entrants reporting annual revenue above fifty million dollars.
Unified retail media platform Zitcha has ranked fifth on the list.
Zitcha recorded 1,391 per cent revenue growth over the qualifying period, placing it alongside an alumni list that includes some of Australia’s most successful technology companies, such as Afterpay, Atlassian, Zip, EVSE, NEXTDC, Vocus, ModiBodi, RSVP and Seek.
Founded in Melbourne in 2022 by Troy Townsend and Jack Byrne, Zitcha revolutionises how retail media networks operate by unifying the entire retail media ecosystem by building scalable and measurable ways to connect brands with customers across in-store and digital media channels.
Working with Australasian retailers and retail media networks, such as The Warehouse Group, Priceline, Village Cinemas, TerryWhite Chemmart and many others, Zitcha has expanded rapidly and now has offices in the US, Canada and the UK.
“Our growth over the past three years reflects the momentum behind retail media and the shift we’re seeing across the entire marketing ecosystem. Retailers are building powerful media networks, brands are demanding smarter and more accountable advertising solutions, and Zitcha sits at the centre of that transformation. Being recognised in the Deloitte Technology Fast 50 is a proud moment for our team and our partners, and it arrives at a time when we are accelerating our international expansion,” said Jack Byrne, APAC CEO at Zitcha.
“The next phase of our journey is about cementing Zitcha as the global retail media operating system of choice, helping retailers deliver better margins and more personalised, measurable and commercially effective advertising in every retail media channel.”
APAC influencer marketing platform, Fabulate has for the second year in a row secured a place as well. This year Fabulate placed number 18 in the rankings.
The recognition highlights a remarkable year of growth for Fabulate. 2025 has seen it expand its APAC footprint opening a Singapore office, expanding its footprint across multiple markets in the South East Asia and launch a range of market leading AI products through Fabulate’s SparQ suite of tools designed to help marketers scale their influencer marketing offering.
“It is really humbling to have made the Deloitte Tech Fast 50 list for the second year in a row. The past 12 months have seen us grow significantly as we have expanded our footprint in APAC and sought to position ourselves at the centre of the creator economy – not just in Australia but the wider region,” commented Fabulate, CEO Toby Kennett.
Independent full-service media agency, AdUnion, has ranked in at 31 on the list.
The Deloitte Tech Fast 50 is the third list the media agency has been recognised on this year. The other two are The Australian Financial Review’s (AFR) 2025 Fast 100 and SmartCompany’s Smart50.
Commenting on the recognition, AdUnion co-Founder, Adam Shalagin said, “We are overwhelmed to be named on three of the country’s most prestigious growth lists. This recognition is testament to the strength of our offering, our commitment to transforming the market and tribute to the work of our team and their commitment to innovation.
“When we started AdUnion, it was in direct response to seeing a better way of operating, offering brands greater transparency, with a focus on efficiency and effectiveness in media. With the digitising of traditional media, we saw a real opportunity to focus on impactful streaming media and outdoor campaigns, to help build brands and produce tangible results for clients. This unique capability and specialism differentiated our agency, allowing us to cut through in a competitive market.
“We’ve been deliberate in developing strong foundations for our data capability that leverages cloud-based AI tools, establishing ourselves as an agency that specialises in streaming media. With these foundations in place, now is the time to focus on building our client roster—we’re excited for the year ahead.”
