Zeus Street Greek has partnered with Nick Kyrgios and Stryda to launch a limited-edition pita and summer combo that marks the brand’s move into its next stage of growth, following a year of brand and commercial transformation under chief marketing officer, Mitch Incoll.
Launching nationally on tomorrow, the Pegasus Pita blends Kyrgios’ Greek and Malaysian heritage in a flame-grilled chicken pita with sambal and tamarind aioli, served with Yia Yia’s chips and Kyrgios’ own Stryda Lager. Bold, flavour-led and confidently modern Greek, the collaboration was shaped directly by Kyrgios.
The launch signals where Zeus is heading and who it serves: modern Australians who want food with soul and brands with substance.
The integrated campaign was led by Zeus’ in-house marketing team, with media managed by Tortoise Shell Comms and PR and influencer outreach by Unify Communications. The centrepiece is a hero film produced by Good Oil Films and directed by Madeleine Purdy, showing Kyrgios beyond the court in a warm, humorous and personal light grounded in food, family and personality.
“Food’s always been a big part of my family,” said Nick Kyrgios. “Mum’s Malaysian, Dad’s Greek, so I wanted something that brings both worlds together. The sambal–tamarind aioli does that, it’s fiery, fresh, and a little unexpected. I’ve never been about doing things the usual way, and this meal is the same. It’s Made Different.”
The campaign launch is the first major expression since Incoll joined Zeus in January to modernise the brand and build a scalable marketing system for growth.
The first phase focused on strengthening the core. Menu architecture aligned to real customer occasions. Brand positioning sharpened and distinctive assets scaled consistently across restaurants, retail and digital. Zeus entered Woolworths nationally with a unified brand and design system, extending both mental and physical availability. Media shifted to zero-based, evidence-led planning. Digital ordering, loyalty and reputation systems were upgraded and internal marketing capability continued to build.
“We have been on a brilliant journey of transformation and there is more to do,” said Incoll. “Zeus already had incredible product and deep customer love. Our job was to build the marketing engine around it. Strategic clarity. Creative ambition. Commercial discipline. This campaign is the first time that system shows up in culture at scale. It signals where we are going next.”
Zeus now operates more than 44 restaurants nationally with a pathway to 137 stores by 2030. The brand continues to expand across grocery, delivery, digital infrastructure and new restaurant formats, while maintaining category-leading customer satisfaction.
“We are building the modern Greek food brand Australia deserves, not another burger chain or pizza concept,” said Incoll. “A brand that earns attention, tastes incredible and rewards people every time they choose it.”
Here are your options:
Pegasus Pita $16.50
Flame-grilled Greek chicken with Nick’s signature sambal and tamarind aioli
Pegasus Meal $22.40
Pegasus Pita with soft drink and Yia Yia’s chips
Pegasus Combo $27.40
Pegasus Pita with Stryda Lager and Yia Yia’s chips
Available nationwide for a limited time only from 6 November 2025 in restaurants and via delivery partners.
Campaign credits
Creative: Zeus Street Greek
Production: Good Oil Films
Director: Madeleine Purdy
Media: Tortoise Shell Comms
PR and earned media: Unify Communications
