Melbourn-based fintech company Zeller has appointed Priya Kanniappan as its new head of marketing.
Kanniappan was most recently the group marketing director at Carsales and is an industry mentor at RMIT. In her new role, she will lead Zeller’s marketing team across content, brand, web, CRM, and performance marketing to drive the growth of Zeller’s financial ecosystem – which the company said will expand from in-person payments to a broader range of payment and financial services products this year.
In her previous role at Carsales, Kanniappan led marketing efforts across the domestic portfolio, focused on repositioning the household brand to drive new growth and maintain market leadership.
Kanniappan will report to Zeller’s director of growth Joshua McNicol, whom she worked with in her role as senior strategic marketing manager at global ticketing technology company Eventbrite from 2017 to 2019.
“I’m immensely proud of everything that Zeller’s marketing team has achieved in our first two years of operation, and excited to have Priya join as our new head of marketing to spearhead Zeller’s brand and growth marketing strategy in 2023 and beyond,” McNicol said.
“Priya brings amazing experience in building, scaling, and leading marketing teams. Her expertise will be invaluable as we expand Zeller’s financial services to serve the needs of a broader range of Australian businesses.”
“I’m thrilled to be joining Zeller during such an exciting time of growth. With the new functionality set to launch in market, we are well positioned to truly level the playing field for Australian business owners and support them across their financial services needs,” said Kanniappan
