GroupM’s MediaCom has announced the appointment of Anthony Sciacca to the role of head of marketplace, Sydney. Previously group trading director at OMD Australia, Sciacca joins MediaCom with over 15 years of industry experience.
In recent months, GroupM has snared some high profile OMD employees including the prized scalp of Aimee Buchanan who takes up the GroupM CEO role in November. Following Buchanan out the OMD door was its chief operating officer Nathan Young who recently took up the role of GroupM’s chief growth officer.
In his new role, Sciacca will focus on leading MediaCom’s investment team to ensure connected executions plans are brought to life, whilst developing exciting partnerships with the media to deliver maximum value for its wide portfolio of clients.
Appointed to be a trusted investment advisor for MediaCom’s clients and media partners, Sciacca has worked in a wide range of trading and investment roles, as well as broader leadership roles for some of Australia’s top agencies.
Nick Thomas, national head of Investment said: “Anthony marks yet another big hire for us as we further build on our momentum of attracting key talent to our business. His enthusiasm, energy, skillset and existing relationships within our industry are a perfect fit for our culture, clients and partners.
“As we focus on the future, Anthony will oversee our digital IO and traditional investment teams based in Sydney. I have no doubt he will enable us to accelerate towards a converged future between digital and investment, continue to transform our product and ensure MediaCom’s talent is future fit.”
Sciacca said of his appointment, “I am incredibly excited to be joining the MediaCom family and to have the opportunity to work and collaborate alongside such great talent, clients and partners.
“I feel very fortunate to be leading the Sydney Marketplace team and believe that MediaCom is uniquely placed for the future within the convergent landscape, with media playing an increasingly pivotal role in delivering outcomes for client’s businesses and society.
Yaron Farizon, CEO MediaCom AUNZ added, “I am so pleased to have the calibre of talent that Anthony represents join us as it is yet another example of how MediaCom is building the strongest talent bench to the benefit of our clients.
“He is a respected investment leader with the knowledge and expertise required to drive performance and growth for our clients and media partners, helping them all to ‘See the Bigger Picture’.”
Effective immediately, Sciacca will report directly into Nick Thomas, national head of investment.
